- Sep 11, 2012
Thanks HangTen - appreciate the nice words. If you ever have any questions please just ask me or my team, always happy to help
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I spoke with the folks at Yext today. Their service is quite a bit more expensive than Moz or Brightlocal, BUT... there are some really nice advantages to using them.
1. They have a non branded (White Labeled) console, so you can share it with your clients to let them also manage certain listings.
2. The changes you make to citations are updated very quickly via their API connections. With Moz and BrightLocal you might not see new changes in you listings for a while.
3. They have a listing scan tool that you can use on your own website to attract customers.
4. They have something called enhanced content which basically would allow you or your clients to add pertinent content to a listing. Examples might be sales that are happening that week.
5. They are working on a review monitoring tool that would send you review alerts.
6. They have a social post component to allow you to post to multiple social media.
All in all, it sounds like a great service. My take is it is too expensive right now for a single location over moz or bright local, but if you have multiple locations, the price becomes much more affordable and the ability to manage multiple locations becomes a really big time saver.
RE: Yext - i hear all your points about them. They have a good solution; it's not without it's problems but on the whole it works well. I just don't believe that many businesses need the ability to update their data often enough to justify paying a monthly fee from now until eternity.
Out of your list of tools, I currently use Yext for a company with 75 locations and Localeze and manual entry for a client with over 500 locations. These two tools are definitely two ends of the spectrum. If you need reporting, instant fix for your listings (and to know where your info is going), have a large budget, and want to use a tool that you can post to social media from, I would use Yext. I do think you can use multiple tools for a cheaper price to get everything that you can get from Yext.
For me, there really isn't a huge benefit for using Localeze alone since you really do not know where your information is going and the product is not very innovative.
Most recently, I really like Advice Local after seeing a demo. It has a Visibility report that you can run for potential customers or use it as a benchmark to measure where your client was before you implemented their local strategy. You also get 4 different aggregators (similar to Moz Local), there is a review monitoring tool, keyword tool and automated reporting. The price is also pretty reasonable for resellers. I have also been impressed by BrightLocal which is not too different from this platform.