mattrigg

Member
Joined
Dec 3, 2019
Messages
7
Reaction score
1
Hey all,
I feel like I had a good understanding of this a few years ago, but what's the best practice for creating an original content asset and linking?

My example is - we build an infographic associated with data from a local government agency. We posted it directly on social - it did great. Should we have posted this on our website and shared it from there - with optimized titles, etc.? What's the biggest 'bang for our local SEO buck' here?

Thanks to all in advance!
 

Guy

Member
Joined
Mar 10, 2017
Messages
2
Reaction score
1
Hey all,
I feel like I had a good understanding of this a few years ago, but what's the best practice for creating an original content asset and linking?

My example is - we build an infographic associated with data from a local government agency. We posted it directly on social - it did great. Should we have posted this on our website and shared it from there - with optimized titles, etc.? What's the biggest 'bang for our local SEO buck' here?

Thanks to all in advance!
Hi Matt,
Wherever possible I try and make sure that the actual content is located on the website itself so you get the benefit of people visiting the site with the benefit of 1/ them spending a considerable amount of time on that page consuming the content, (improving average duration on site) and 2/ them also then the high likelihood that they will engage with your other content, sign up to a newsletter, place an enquiry etc.
This can be more challenging say with an infographic rather than say an article, where you can post only part of the article as a taster. However, with the infographic situation you have, you could propose for them to visit the site to see maybe previous infographics say on an archive. In fact if you had this resource you could create more infographics comparing year vs year, month vs month etc.
I hope that helps. Let me know how you get on.
 

mattrigg

Member
Joined
Dec 3, 2019
Messages
7
Reaction score
1
Hey thank you very much Guy - that is very helpful! That's what my 'gut' was telling me as well. We will most definitely try to do it this way moving forward. Thanks for your time and insight!
 

Yan Gilbert

Administrator
Moderator
Local Search Expert
LocalU Faculty
Joined
Oct 15, 2016
Messages
439
Solutions
1
Reaction score
499
Just shooting an idea out... what if you put a large watermark on the image, or alter it in some way when you share via social media, while the original clean image is posted on your website. That may get a higher percentage of people linking to the original article than using the social media post?
 
Similar threads
Thread starter Title Forum Replies Date
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
PaulSteinbrueck Best practices for blogging, evergreen content, publish dates Organic SEO 4
FriarTuck00 Best Practice for a Business that is Still Operational but Everyone Works Remotely? Google My Business & Google Maps 1
david.victor GMB Q&A vs your website's FAQ - Best Practices? Google My Business & Google Maps 5
abbiebeltran Amway or Avon - Best Practice Google My Business Service Area Businesses 3
G Best Practice for GMB Service Areas? Service Area Businesses 2
RattlingTram Best Practices for areaServed Schema Markup? Help & Support for Google Local 5
Michael S. Doran Multiple Locations Best Practices Local Search 3
Steve Wiideman Does anyone have a Google My Business claiming best practice guide? Google My Business & Google Maps 3
Ben Walsh Call Tracking best practices Ask a LocalU Expert [PRIVATE] (LocalU) 3
Ben Walsh Latest Best Practices For Dynamic Tracking with CallRail? Ask a LocalU Expert [PRIVATE] (LocalU) 1
M SAB Moving - Best Practices for 2020 Recycle Bin 0
Caroline S Best Practices For Submitting Spam Edits On Google Maps? Spam on Google 2
A SAB Moving - Best Practices for 2020 Moving or Name Changes 2
B Flagging Bad Reviews By Same Person - Best Practice? Local Reviews 1
Annika Neudecker GMB UTM best practices for chains? Multi-Location Issues 2
K Not The Best Practice for a GMB / Citations Name Change...and I need opinions. Moving or Name Changes 3
B Best practice for flagging keyword-stuffed business names Recycle Bin 0
K BEST Practices for TRACKING GMB website Click throughs? Google My Business & Google Maps 6
PaulSteinbrueck Best Practices for Getting "Recommended" Yelp Reviews? Local Reviews 16
Ted J. Best SEO Practices for Homepage, About, and Contact pages Local Search 10
Sarah Local Search Auditing Best Practice? NAP, Categories, Dashboard Data 1
Oliver Keates What are the best practices for increasing my GMB listing Local Search 6
N Fake Reviews Best Practices Local Search 5
H Recent Projects Pages or "gallery" - what are some best practices Local Search 3
C What are best practices when no GMB category is found? Local Search 7
Chaddow Best Practice for Businesses within other businesses Local Search 4
C Best practice for flagging keyword-stuffed business names Spam on Google 3
V Best Practices - Change of Address Google My Business & Google Maps 8
Priya Chandra Those pesky practitioners - best practices on setting up GMB pages Google My Business & Google Maps 11
Colan Nielsen Subdomain Best Practices Local Search 2
C Moving Business - Best Practices Moving or Name Changes 4
C Moving Business - Best Practices Moving or Name Changes 4
Gsmithmike What is the best URL Structure practice? Local Search 3
N Best Practice for knowing what keywords pull a 7-pack Local Search 1
frederickwebpro Current best practice for G+ "introduction" (Formerly Google Places Description) Google My Business & Google Maps 2
C Name Change - Best Practices? Moving or Name Changes 9
C Name Change - Best Practices? Moving or Name Changes 9
paulg sameAs schema best practices Local Search 6
Rich Owings Schema best practices - use sitewide or not? Local Search 10
L Best practices for multi-location business in Facebook? Multi-Location Issues 10
Lloyd Silver Best practices for multi-location business in Facebook? Multi-Location Issues 10
Lloyd Silver Any changes to best practices for real estate agents due to latest Google Local algo Google My Business & Google Maps 5
Lloyd Silver Best Practices For Transitioning Client Away From Yext Citations 28
John Tabita Best Practices for creating Google+ and/or Google+ Local Pages Google My Business & Google Maps 1
Linda Buquet 7 Best Practices for Communicating with Local Search Clients Consultant's Corner 0
MiriamEllis Local Troubleshooting Best Practices Google My Business & Google Maps 18
RobinOctane All in One Google Login Best Practices? Google My Business & Google Maps 4
Jamie Steigerwald Schema.org NAP Best Practices Local Search 0
seoWest Best practice for multiple businesses Google My Business & Google Maps 15

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom