Joined
Aug 8, 2012
Messages
127
Reaction score
5
I am startingwith a new client - his official business name is Auto Budget Center Inc ...but the Inc is never used in his marketing. Would it be best practice to leave the Inc on there or am i safe not including it? His citations do currently show as "auto budget center used cars" (boooo) and occaisional as "auto budget center inc". He has never claimed or submitted any listings to any directories so i'm starting "fresh" in a sense and want to do it right the first time. Thanks!
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,734
Solutions
4
Reaction score
1,875
You would want to be consistent with what you use for Google Places and Google wants you to "Represent your business exactly as it appears in the offline world."

So the official name is your best bet.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
If starting from scratch I'd use it. Other reason is for trying to minimize dupes.

If you list the name as Auto Budget Center only and Google keeps finding listings with the Inc added, she may get confused and create a dupe.

However if you enter name on Place page as Auto Budget Center Inc and there are citations for Auto Budget Center they would likely attach because included in the name.
 
Joined
Sep 5, 2012
Messages
293
Reaction score
91
You would want to be consistent with what you use for Google Places and Google wants you to "Represent your business exactly as it appears in the offline world."

So the official name is your best bet.

If starting from scratch I'd use it. Other reason is for trying to minimize dupes.

If you list the name as Auto Budget Center only and Google keeps finding listings with the Inc added, she may get confused and create a dupe.

However if you enter name on Place page as Auto Budget Center Inc and there are citations for Auto Budget Center they would likely attach because included in the name.
I'd go with the Official/Legal name of "Auto Budget Center Inc."

Later in Map Maker you can also add multiple names according to the guidelines. For this business you would select the Inc name as the 'Official' name and the "Auto Budget Center" as the Primary name (with both names getting the Local tag). The reason for doing so is that some businesses can have different primary names in various locations but the same corporate name. Also most people don't call things "YWX Inc" or "ABC Corp" they usually just drop the legal identifier.
 

Pankaj Kumar

Member
Joined
Jul 26, 2012
Messages
30
Reaction score
5
Hi,

Linda is absolutely right here.
It's just a matter of making all the things correct and right.
The difference in business name keeps on making dupes. Also Google counts phone number and difference in address while creating dupes.

So better to go with a single business name.

Thanks
Pankaj Kumar
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,734
Solutions
4
Reaction score
1,875
Later in Map Maker you can also add multiple names according to the guidelines. For this business you would select the Inc name as the 'Official' name and the "Auto Budget Center" as the Primary name (with both names getting the Local tag).

Andrew, one thing I worry about with multiple names in Map Maker is that the Places page can revert to any of these names at any given time which can mess things up from a places point of view.

Are you familiar with the relationship between having multiple names on Map Maker and how they can influence/revert a business name on the places page? Would it depend on what "type" of name you assign each one in Map Maker?

Sorry, for getting slightly off of the original topic, but I think that's been resolved ;)
 
Joined
Sep 5, 2012
Messages
293
Reaction score
91
Andrew, one thing I worry about with multiple names in Map Maker is that the Places page can revert to any of these names at any given time which can mess things up from a places point of view.

Are you familiar with the relationship between having multiple names on Map Maker and how they can influence/revert a business name on the places page? Would it depend on what "type" of name you assign each one in Map Maker?

Sorry, for getting slightly off of the original topic, but I think that's been resolved ;)
Colan, i'm not sure how a page reverting to one of the names would mess things up. If I am thinking of what you're referring to correctly, some Places features will have the Name Type stripped from the name; the names aren't actually touched. This sometimes happens when Places tools are used by the Googlers, by bots, etc. I'm not quite sure what that would have on the Places/G+L page, if any.

If you don't actually edit/touch the name via the Dashboard then you shouldn't have any issues. Should any crop up just go into MapMaker, rate the old edits accordingly, and mark the appropriate name types for each name. I have never actually seen a bot change the name types, unless reverting to a previous point in the feature's history (which is where Rating the edit comes in handy; it helps train the bots).

If you have a feature that has Official, Primary and Abbreviated names then the Primary one shows on the G+L page. The Official name used to show on the old Places pages. On a Maps search the Primary Name will show and any names that have just Local as the name type will show up. The key is that you should always have a Primary Name (which is the default if no other names). The Official name tag was likely create to differentiate between what a business is officially known as verses what the majority of the world calls it (Primary). By having both names on the feature, Google doesn't have to guess what name belongs to what feature via the multiple data streams.

I hope that clears things up. If you've ever seen issues with names please let me know/start a new thread.
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,734
Solutions
4
Reaction score
1,875
Colan, i'm not sure how a page reverting to one of the names would mess things up.

I am thinking from a consistency and ranking point of view. If your business is listed one way on Google Places and all of your citations and then the name on Google Places reverts to something else, it could potentially cause ranking issues.

But your answer is great and you indicated how this can be avoided :)

Much appreciated!
 
Similar threads
Thread starter Title Forum Replies Date
FriarTuck00 Best Practice for a Business that is Still Operational but Everyone Works Remotely? Google My Business & Google Maps 1
david.victor GMB Q&A vs your website's FAQ - Best Practices? Google My Business & Google Maps 5
abbiebeltran Amway or Avon - Best Practice Google My Business Service Area Businesses 3
G Best Practice for GMB Service Areas? Service Area Businesses 2
RattlingTram Best Practices for areaServed Schema Markup? Help & Support for Google Local 5
Michael S. Doran Multiple Locations Best Practices Local Search 3
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
Steve Wiideman Does anyone have a Google My Business claiming best practice guide? Google My Business & Google Maps 3
Ben Walsh Call Tracking best practices Ask a LocalU Expert [PRIVATE] (LocalU) 3
Ben Walsh Latest Best Practices For Dynamic Tracking with CallRail? Ask a LocalU Expert [PRIVATE] (LocalU) 1
mattrigg Best Practice - Content Assets and Linking Local Content 3
M SAB Moving - Best Practices for 2020 Recycle Bin 0
Caroline S Best Practices For Submitting Spam Edits On Google Maps? Spam on Google 2
A SAB Moving - Best Practices for 2020 Moving or Name Changes 2
B Flagging Bad Reviews By Same Person - Best Practice? Local Reviews 1
Annika Neudecker GMB UTM best practices for chains? Multi-Location Issues 2
PaulSteinbrueck Best practices for blogging, evergreen content, publish dates Organic SEO 4
K Not The Best Practice for a GMB / Citations Name Change...and I need opinions. Moving or Name Changes 3
B Best practice for flagging keyword-stuffed business names Recycle Bin 0
K BEST Practices for TRACKING GMB website Click throughs? Google My Business & Google Maps 6
PaulSteinbrueck Best Practices for Getting "Recommended" Yelp Reviews? Local Reviews 16
Ted J. Best SEO Practices for Homepage, About, and Contact pages Local Search 10
Sarah Local Search Auditing Best Practice? NAP, Categories, Dashboard Data 1
Oliver Keates What are the best practices for increasing my GMB listing Local Search 6
N Fake Reviews Best Practices Local Search 5
H Recent Projects Pages or "gallery" - what are some best practices Local Search 3
C What are best practices when no GMB category is found? Local Search 7
Chaddow Best Practice for Businesses within other businesses Local Search 4
C Best practice for flagging keyword-stuffed business names Spam on Google 3
V Best Practices - Change of Address Google My Business & Google Maps 8
Priya Chandra Those pesky practitioners - best practices on setting up GMB pages Google My Business & Google Maps 11
Colan Nielsen Subdomain Best Practices Local Search 2
C Moving Business - Best Practices Moving or Name Changes 4
C Moving Business - Best Practices Moving or Name Changes 4
Gsmithmike What is the best URL Structure practice? Local Search 3
N Best Practice for knowing what keywords pull a 7-pack Local Search 1
frederickwebpro Current best practice for G+ "introduction" (Formerly Google Places Description) Google My Business & Google Maps 2
C Name Change - Best Practices? Moving or Name Changes 9
C Name Change - Best Practices? Moving or Name Changes 9
paulg sameAs schema best practices Local Search 6
Rich Owings Schema best practices - use sitewide or not? Local Search 10
L Best practices for multi-location business in Facebook? Multi-Location Issues 10
Lloyd Silver Best practices for multi-location business in Facebook? Multi-Location Issues 10
Lloyd Silver Any changes to best practices for real estate agents due to latest Google Local algo Google My Business & Google Maps 5
Lloyd Silver Best Practices For Transitioning Client Away From Yext Citations 28
John Tabita Best Practices for creating Google+ and/or Google+ Local Pages Google My Business & Google Maps 1
Linda Buquet 7 Best Practices for Communicating with Local Search Clients Consultant's Corner 0
MiriamEllis Local Troubleshooting Best Practices Google My Business & Google Maps 18
RobinOctane All in One Google Login Best Practices? Google My Business & Google Maps 4
Jamie Steigerwald Schema.org NAP Best Practices Local Search 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom