Ted J.

Member
Joined
Mar 10, 2019
Messages
26
Reaction score
8
Hi all,

I'm about to rework these pages for my website, optimizing for local SEO, as I have a retail brick and mortar gift shop. Surprisingly, I didn't find a lot of information about this trio of pages. (blog post anyone?) I'm guessing they work together like an SEO symphony. (or maybe 3 piece rock band?) Just hoping to get some tips and tricks from the gurus.

Thank you!
Ted
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,879
Solutions
11
Reaction score
1,448
Hey @Ted J., here's a post I did all about the homepage: Top 10 Ways Local Business Owners Botch the All-Important Homepage, and How You Can Get Yours Right | LocalVisibilitySystem.com

"About" pages can pull some weight in cases where you can make it a bio page of a specific person. As in "About Portland OR Cosmetic Dentist Dr. Jane Doe" or "About Portland Master Electrician John Doe." And the content isn't just about the person's hobbies, but also talks about his or her qualifications, how he/she got into the field, etc. Not sure what form that kind of page would take on your site.

I wouldn't say there's much of an SEO play for a "contact" page. It won't rank for much or anything, and in most cases the whole point of SEO is to get the right people to that page after they entered your site on some other page. Anyway, my main suggestion is to put the form or phone number or click-to-call button (or whatever) at the very top, above the fold. Not below a big, slow Google Maps iframe, driving directions, etc.
 
Last edited:

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Homepage - Phil nailed it. I'll add it's typically about your main service and main location. It should be used to rank for your main keyword and location.

About - I would make this as robust as possible. 1) more people click on it to learn about you and your service than you might think. Give them a ton of info. Many of your competitors probably have little to nothing. Comfortability with a local business is one of the top reasons people choose a local business. 2) The about page is becoming a bigger deal with YMYL updates. And if you think YMYL is just for health and finance, it maybe be for now but maybe not for long. Pump that thing up.

Contact - make sure it has a phone number on it and a contact form. Pretty standard but Google has a reason not to trust people that they can't get in touch with.
 
Joined
May 3, 2018
Messages
148
Reaction score
218
About - I would make this as robust as possible. 1) more people click on it to learn about you and your service than you might think.

Check Google Analytics >> Behaviour >> Behaviour Flow. I think you'll find that the majority of traffic lands on your homepage, clicks to <some other page> and then returns to the homepage. From there, the traffic fractures off in a bunch of different directions.

Importantly, for a large number of sites that I've worked on, <some other page> is ABOUT.

In case that's not clear: in my experience, a lot of website visitors make the ABOUT page their first click. I'm totally with @JoshuaMackens on this one!
 

Ted J.

Member
Joined
Mar 10, 2019
Messages
26
Reaction score
8
Thanks Joshua! That's great info about the ABOUT page. I will definitely be working on ours. Much appreciated!
 

Ampere

Member
Joined
Feb 9, 2018
Messages
134
Reaction score
22
"About" pages can pull some weight in cases where you can make it a bio page of a specific person. As in "About Portland OR Cosmetic Dentist Dr. Jane Doe" or "About Portland Master Electrician John Doe." And the content isn't just about the person's hobbies, but also talks about his or her qualifications, how he/she got into the field, etc.
I am an electrician and own a small residential electrical contracting company, so what you said hits home.

I don't mention myself all that much on my website, just in little quips like "owner oversees all installations". I don't want to make it seem like my company is too small and it's all about me.

With that said, should I make the About page about me personally? My personal qualifications like you said? Or keep it focused on the company like it is now?

To be honest, I was thinking about getting rod of the About page on my website and just putting that info on the Homepage. But now I am rethinking that.
 

djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,511
Reaction score
1,654
Don't get rid of it, especially in an industry like yours where potential customers tend to worry about the ethics and integrity of services - plumbers, electricians, auto mechanics, etc.

For small businesses especially, the About page can help a lot to personalize your business and showcase your experience. A photo can be even better - put a face to the business. You can label that with a name as "owner/operator".
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
I would create 2, one for your business and one for you, and interlink them to each other. People like to know who they're doing business with.

For the one with you, I'd mention education, experience, license, insurance information, how many customers served, a job map, client testimonials, everything you can think of to make yourself credible. As Google's algorithms increase in sophistication, they will be able to more and more detect authority. And one of their main concerns is "who is behind a website". They do this in the health and financial sectors currently via algorithm and I expect once they nail that down they will roll it out to every sector. So get a jump on that.

But don't forget what I said above, people will love it too if they know you.
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,879
Solutions
11
Reaction score
1,448
With that said, should I make the About page about me personally? My personal qualifications like you said? Or keep it focused on the company like it is now?

I suggest doing both on the same page: some personal info and some business info. You'll want to focus on the interesting overlap between those two, by addressing questions like "What made you become an electrician?" and "If you haven't always been an electrician, what did you do before?" and "Why do you enjoy it?"

In my experience, that's what people want to know. Sure, they like knowing about your hobbies and such insofar as they like knowing you're not a robot, but beyond that they don't care much. (And why should they? They don't know you yet.) Their main concern still is, "What is it about this guy and his wiring that means he's the best electrician for me?"
 
Last edited:
Similar threads
Thread starter Title Forum Replies Date
david.victor Best SEO/GMB Reporting Tools for Outreach? Consultant's Corner 4
J What is the best reporting tool for Local SEO Local SEO Tools & Software 10
Travis Van Slooten Best On Going Training for Local SEO Consultants? Consultant's Corner 4
C Best Value Local SEO Platform? Brightlocal? Mox? Yext? Whitespark? Tribelocal? Consultant's Corner 8
M How do I best use kw's for local SEO please? Local Search 21
rosie.brightlocal Best local SEO blog? Vote now! Consultant's Corner 4
Linda Buquet Discover the Best Methods 11 SEO Experts Use to Get New Clients Consultant's Corner 4
Linda Buquet 153 of the Very Best SEO & Local Search Tools - Backlinko Organic SEO 0
Upstager Couple Questions - Best Ways to Learn Local SEO? Google Local 101 3
Linda Buquet 90 SEO Experts Share their Best White Hat Link Building Tips - Ahrefs Blog Organic SEO 2
djbaxter Why WordPress is the Best Platform for SEO Organic SEO 0
Linda Buquet Learn Google Local & Local SEO From the Best @ Moz Google Local 101 2
Linda Buquet Best Local SEO Tools & Software? Top Resources Here Local SEO Tools & Software 0
B best url names for seo purposes Local Search 10
J Which one is the best SEO or SMO? Recycle Bin 0
Linda Buquet Brainstorm - Best Ways to Get Local SEO Clients Fast? Consultant's Corner 15
ColoradoChris Website design Is Wordpress or HTML Static site best for Local SEO Local Search 10
Linda Buquet Roundup of Best of Local Search 2013 Lists & Predictions for Local SEO in 2014 Local Search 4
Bishop What is the BEST Local Seo wordpress theme? Local Search 17
Bishop What is the best tool for Local SEO? Need suggestions. :) Local Search 1
Local Search News Curator The Best Darn Local SEO Client Questionnaire Consultant's Corner 5
Linda Buquet Google Local 101 Forum - Best Local SEO Beginner Tips Google Local 101 3
Linda Buquet Best Local SEO Prospecting Methods Consultant's Corner 9
Linda Buquet Monster List - 200 Best Local SEO Posts of 2012 Local Search 3
sergiuliano What is the best way to do Advanced Local SEO Prospecting ? Local Search 5
JoyHawkins Which Conference is the Best for Local SEO Pros? Local Search 4
rich_marlatt What is the GMB best practice for moving offices? All Things Google My Business [PRIVATE] (LocalU) 2
djbaxter Webinar GMB Best Practices for Multi-Location Sites: Live Webinar April 14, 2021 Events 0
FriarTuck00 Best Practice for a Business that is Still Operational but Everyone Works Remotely? Google My Business & Google Maps 1
david.victor GMB Q&A vs your website's FAQ - Best Practices? Google My Business & Google Maps 5
A Guest Post Outreach - What is the best method? Local Search 5
AdvoAd How to best handle 10+ locations on website Websites, Software, and Security 4
S Best Tips for Organic Traffic Organic SEO 3
abbiebeltran Amway or Avon - Best Practice Google My Business Service Area Businesses 3
G Best Practice for GMB Service Areas? Service Area Businesses 2
A Best Method to Check sites All Scenarios? Websites, Software, and Security 1
Ben Walsh Best keywords to use for geogrid ranking maps Ask a LocalU Expert [PRIVATE] (LocalU) 2
RattlingTram Best Practices for areaServed Schema Markup? Help & Support for Google Local 5
Michael S. Doran Multiple Locations Best Practices Local Search 3
Ben Walsh Best way to contact the GMB team for duplicates, etc., at the moment? All Things Google My Business [PRIVATE] (LocalU) 4
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
djbaxter Best review ever? Break Room: Chat and Off Topic 0
Steve Wiideman Does anyone have a Google My Business claiming best practice guide? Google My Business & Google Maps 3
raellovepie 1 Address - 9 Confirmed Listings | Best way to report? Spam on Google 5
P Claiming 100 locations on Google Maps - what's the best approach? Multi-Location Issues 4
F Best Way to Remove a Practitioner Listing Google Duplicates & Merges 3
Tyler Hammer The Best Aggregator? Citations 3
Ben Walsh Call Tracking best practices Ask a LocalU Expert [PRIVATE] (LocalU) 3
Ben Walsh Latest Best Practices For Dynamic Tracking with CallRail? Ask a LocalU Expert [PRIVATE] (LocalU) 1
Nick 11 Best Name To Use In GMB Google My Business & Google Maps 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom