Sep 23, 2013
Reaction score
The "Brand vs Local Pages" question has been asked before, but I can only find it mentioned back in 2012. I'm wondering about these solutions in 2014.

I have a local page for my online art business that is doing fairly well for my targeted searches. Much of my artwork involves local landmarks, etc. and so I want to be able to capture local search traffic. I also create artwork for local businesses.

I noticed in the recent Google guidelines that artists (as well as brands, organizations, and other groups or individuals) should use a branded page rather than a local page.

I'm wondering if anyone here has experience with Branded Pages? I'm specifically wondering what section of the SERP they show up on? Secondly, I'm wondering how well they rank given a well optimized approach. Finally, am I risking removal from Local Search if I continue to use Local Pages for my service area business?


Margaret Ornsby

Local Search Expert
Jul 22, 2013
Reaction score
There are a couple of things to consider.

Firstly there's the compliance with TOS. Always a shifting sand, but you need to be compliant with what is current now.

Secondly, if you're an online business you shouldn't have ever had a local page. But you also say you do art for local businesses, presumably at their premises, so you may have fit into the SAB model in the past.

In answer to your specific question about where do branded pages show - if you mean a Google Plus brand page, then they show up in organic. There is no specific bias I'm aware of with G+ posts, so quality content that is relevant to the search should perform like any other piece of content.
Local pages and SAB pages show in the local packs.

Your last question - refer to the guidelines and know you'll get away with it until you don't...


Sep 23, 2013
Reaction score
wonderwoman, I believe that I am in compliance with the Google TOS, but I feel like I'm on the edge because: one, I'm a service area business; and two, my primary category is "Artist"

What I do is sell my artwork to local businesses, but I don't have a gallery. Instead, I visit my customers at their place of business, review their needs and then deliver and install onsite. This I feel makes me a true service area business which I am currently identified as on Google. I don't feel I've broken any of their guidelines.

I depend on Local Search because it identifies me as a local business, and online search is the primary way that people find out about my work.

That said, my questions are really more related to branded pages. I'm wondering if anyone has experience with them, and if so can they provide any insight into how well they show and perform in the SERP? Thank You.

Phil Rozek

Local Search Expert
Jul 26, 2012
Reaction score

It's fine if you want to create a local Google+ page (AKA Google Places page). After all, Google does have an "Artist" category for local pages.

When they say "artists" should have "brand" pages, they're not referring to painters (which I assume you are). It's more for bands. They're saying KISS shouldn't have a Google Places page so that they rank in every city of their 73rd "goodbye" tour. Google would want them using a "brand" page.

Band = brand. Paint artist = totally OK for a local page.

The only gray area you fall into is that it sounds like you're primarily an online business. But if you also sell (or are willing to sell) art in-person you should be fine.

Oh, and "brand" pages never rank worth a damn. It's nice to avoid page 17.


Sep 23, 2013
Reaction score
Excellent... thank you so much Phil. That's big help and a relief!

Just like you mentioned the moniker "artist" is challenging because Google seems to equate "artists" to musicians more often than not. Not sure why this is, but it can get confusing for those of us involved in the visual arts (painting, drawing, sculpture, print making, etc.) Thanks again for the reassurance.
Similar threads
Thread starter Title Forum Replies Date
G Merging Google+ Brand Page with Google My Business Local Listing Google My Business & Google Maps 5
Tim Colling Convert Google brand page to local page Google My Business & Google Maps 6
seoWest Local and Brand page? Google My Business & Google Maps 2
Linda Buquet New Google Local Option - Switch Place Page Over to a G+ Brand Page Google My Business & Google Maps 41
Margaret Ornsby Brand pg vs Local page Google My Business & Google Maps 3
frank3rd Questions about multiple G+ local pages versus G+ branding. Are we doing this right? Google My Business & Google Maps 5
Ben Walsh Branding name change for local attorney ( legalities) Ask a LocalU Expert [PRIVATE] (LocalU) 1
DanielTexasLira Has anyone done Local SEO on a Dual Pad Hotel (two different hotel brands sharing the same location)? Local Search 6
H Similar Brand name local knowledge panel instead of actual brand Local Search 2
Klaas Koopman Local + International Brand (not business name?) Google My Business & Google Maps 5
DanLeibson Multi-Location Brands & Local SEO Local Search 4
Linda Buquet Google Testing New Local Brand 3 Packs - Good News & Bad News Google My Business & Google Maps 8
Linda Buquet How to Create Local Buzz for Branding, Links and Customer Retention Local Search 0
JoyHawkins Local Branded Search Change? Knowledge Graph MIA? Local Search 13
seoWest Brand to Local Google My Business & Google Maps 3
Dustybones Hyper-Local For National Brands Local Search 0
Linda Buquet 3 Branding Opportunities in the Local Knowledge Panel Google My Business & Google Maps 2
M Ranking For Non-Brand Local Search Terms Help & Support for Google Local 1
Daniel C Berman Say Goodbye To Non-branded Keyword Traffic If You?re In The Local Carousel Google My Business & Google Maps 3
D Knowledge Panel for Competitor Showed Up for Branded Search Google Duplicates & Merges 4
k.ivanova Wikipedia page associated with old brand KP Ranking Puzzles 2
Greg Bernhardt User asked a question... Q&A area does not exist in brand panel Google My Business & Google Maps 1
Matt Chauhan Knowledge Panel Not Appearing for Brand Name Search Google My Business & Google Maps 5
Colan Nielsen NEW Free Apple Listing Management For Brands With 20+ Locations LSF News and Announcements 0
NevenaIvanova Brand Visibility Issue Caused by Building Entity Google My Business & Google Maps 2
Dino Closed business showing in branded search Multi-Location Issues 1
patrick6411 One per brand, plus one for entire dealership, plus one for sales and one for the parts department Google My Business & Google Maps 2
Cory Agular Google Knowledge Panel - Creation For New Brands Google My Business & Google Maps 2
lincolnchan Branded KW Getting Outranked By Competitor... but neither should have GMB All Things Google My Business [PRIVATE] (LocalU) 2
david.victor Brand New GMB Listing Suspended (I think) because of...address(?) NAP, Categories, Dashboard Data 3
E Re-naming Facebook Location Pages for a Multi-Location Brand Citations 11
Frank Jones Wrong Google Listing Showing For Brand Name Multi-Location Issues 2
Ben Walsh GMB business name keeps getting reverted back to old name after branding change Ask a LocalU Expert [PRIVATE] (LocalU) 4
P Existing location is from another brand Google Duplicates & Merges 2
haileym Appearing For Branded Searches After Name Change Moving or Name Changes 1
J Branded Search shows Co Location but not G Maps search for city/location Google My Business & Google Maps 0
Ellen Car Dealership Service Department Listings Showing for Brand Search Google My Business & Google Maps 4
hajnasiewicz GMB Listings Allowed for Grocery: Private Label Brands Service Area Businesses 2
AndySimpson Client Brand now a Knowledge Panel Google My Business & Google Maps 4
Colan Nielsen Google Really Pushing Competitor Listings on Knowledge Panels and Branded Searches Google News: Important Changes & Features 4
mattrigg Branded Paid Search - Impacts Google My Business from showing Paid Search and Local Service Ads 6
C Listing is not appearing in Brand Search Query Google My Business & Google Maps 14
Emily Brady GMB Listing Not Showing Up in Knowledge Panel for Branded Searches Local Search 2
L Is having "inc" at the end of the brand an issue? Help & Support for Google Local 3
rhowe If you have a physical location for one brand, but open another ecommerce store, can you set up a GMB listing? Service Area Businesses 7
JoyHawkins New Layout on Mobile for Branded Searches Google News: Important Changes & Features 7
Tim Colling "Brand" knowledge panels and MREIDs - what are they good for? Local Search 6
W Directory Showing In Brand Search Term Results Local Search 8
J Wrong Corporate Logo Showing in Branded Search Local Search 6
hajnasiewicz Grocery: Private Label Brands Service Area Businesses 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom