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Vicinity Update & GBP Name Spam: What Was the Real Impact? - BrightLocal
In the above article, the author makes these interesting observations, towards the end of the article:
That's very interesting, especially the point that I emphasized with bold, underlined, and italicized font in the second paragraph.
What does everyone think about that?
One other point: if your actual company name is fairly long (e.g., "Above & Beyond Home Health Care and Hospice Care"), it sounds like Google will punish you with lower rankings, simply because Google algorithms "think" that your name should be shorter. Really? Ugh.
In the above article, the author makes these interesting observations, towards the end of the article:
As you can see in the chart above, GBP names that were both without keywords and less than 20 characters in length showed a steady increase in rankings.
Interestingly, however, GBP names that included spammy keywords and ranged between 21 and 30 characters in length actually showed the biggest increase in rankings, moving an average of 16 places up in search rankings.
On the flipside, spam-filled GBP names more than 30 characters in length were the hardest hit in terms of search rankings, moving down an average of 25.2 places. So, what does this all mean?
That's very interesting, especially the point that I emphasized with bold, underlined, and italicized font in the second paragraph.
What does everyone think about that?
One other point: if your actual company name is fairly long (e.g., "Above & Beyond Home Health Care and Hospice Care"), it sounds like Google will punish you with lower rankings, simply because Google algorithms "think" that your name should be shorter. Really? Ugh.