djbaxter

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Large Google Local Search Algorithm Update Wednesday

Barry Schwartz, Search Engine Roundtable
March 11, 2021

The BrightLocal tool picked up one of the the biggest updates I've seen it report in a long time or maybe even ever. It normally runs at the 2.x in terms of local pack changes but yesterday, Wednesday March 11th, it showed 6.78 out of 10 in terms of fluctuations in the local search results.

Here is a screen shot of the tool:

brightlocal-update-1615462626.png


BrightLocal said on Twitter that its "LocalRankFlux is reporting its biggest number to date." It is not just one specific industry but all of them, they said "All industries are trending above their norm with real estate being particularly volatile...But don't panic and don't make any big changes yet! it's always possible this could be a Google bug."

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Any word yet on winners & losers? Specific verticals impacted? Factors that caused local orgs to move up or down?
 

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