In fact in organic rank it's 3rd excluding the National Health Service's own (UK-wide) site. Which I'd be quite happy with, except that the GMB pack comes ahead of the organics so people see it first. And the people ahead of me on GMB include five who don't even have links to their websites, eight with no reviews (I have six), and one with an average review score of 3/5 from two reviews, one being a detailed and scathing one-star review. I have carefully worked my way through all the stuff you're supposed to do on GMB, pics, opening hours, video, etc etc, but my site remains stubbornly stuck way down. This is for search term "hypnotherapy". For "hypnotherapy plymouth" I'm 6th in GMB (still behind Mr One Star!) and fourth in organics. I cannot fathom GMB's criteria, seems to be just random. My domain is one of the oldest locally and compares well with competitors on the things that MOZ identifies.