Rich Owings

Local Search Expert
LocalU Member
Joined
Apr 21, 2014
Messages
735
Reaction score
526
Hi,

I'm wondering if anyone has suggestions on how to rank a business that has installers in dozens of metro areas in the US, but no local offices. Organic seems to be a stretch when you're far away from the home office. One option I'm looking at is self-hosted videos leading to a local landing page, hoping to get on page one with a video thumbnail. There's not a lot of competition; their search terms don't even bring up a 7-pack in many cities. Any ideas?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Well to rank in local they need a Place page and can't have one of those if they are just installers.

So video seems like a smart way to go. Video is much easier to rank for city KW even if you are not located there, than a regular organic listing is I think.

Check this thread for tons of info:
<a href="http://localsearchforum.catalystemarketing.com/local-search/13647-hardcore-video-search-engine-optimization-resources-local.html">Hardcore Video SEO Resources with a Local Search Emphasis</a>
 

Rich Owings

Local Search Expert
LocalU Member
Joined
Apr 21, 2014
Messages
735
Reaction score
526
Those are great resources. Thanks so much for pointing them out.

Digging in a little deeper, I'm trying to decide if we should do YouTube videos or self-hosted (so that a search result with video thumbnail will go to the company's site). I'm not sure if the latter is worth the extra time and effort.
 
Joined
Feb 28, 2013
Messages
19
Reaction score
1
Rich,

If you want to rank FAST, Youtube will get you there way quicker than a self-hosted video. Self-hosted video ranking is going to depend a lot on your domain authority, which of course will be tiny compared to Youtube.

Depending on competition, sometimes just putting up a video will rank. Now with commercial roofing (I do a lot of service business SEO), you're going to need more than that. You'll need views, likes, comments, links, and embeds.

If you need more help, let me know.

Matt
 
Similar threads
Thread starter Title Forum Replies Date
hannahmoen "Work" Replacing Business Name on GMB for Business Owner Help & Support for Google Local 1
Jeffrey Taylor Adding a new category to Google my Business Google My Business & Google Maps 4
BekahBerry Multiple service providers with separate books of business, sharing one office, under one company name - What is the best approach to avoid filtering? Ask a LocalU Expert [PRIVATE] (LocalU) 8
koji Local business with online nationwide services in a post-corona world Google Local 101 5
RobbertKleijwegt Q&A vanished after adding Products to business profile Google My Business & Google Maps 5
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NevenaIvanova Removing off-topic reviews posted before the business started operation Local Reviews 8
N What category should be selected for such business in GMB? Google My Business & Google Maps 6
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 6
Niki Business category does not support more hours Help & Support for Google Local 3
TriciaClements 3 Businesses - how to handle GMB listings for SAB? Google My Business & Google Maps 4
Matt Chauhan Opinion on entering service areas within the GMB dashboard for Brick and Mortar Businesses NAP, Categories, Dashboard Data 2
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
RobertCarnitas GMB Spam for 'Located In' business - Does it affect the GMB listing for the business that is located inside it? Spam on Google 3
D Local Services and Google my Business Paid Search and Local Service Ads 2
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Jason_Parks1 Years in Business (Misleading) - Thoughts? Google My Business & Google Maps 3
Matt Chauhan How to deal with a business merger? Google My Business & Google Maps 1
dateinadash SAB location no longer appears next to my business Service Area Businesses 1
NevenaIvanova Need help with business detail update of a Chinese business Local Search 3
S Old Listing Hijacked by another business Spam on Google 2
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 4
L Does selecting a service area for hidden address business have negative effects? Moving or Name Changes 1
E Issues with managing business pages on Facebook Citations 3
S How to remove a GMB from maps of a previous owner who ran 3 businesses from the same address Google My Business & Google Maps 6
P How to reclassify a business as a SAB? Service Area Businesses 8
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
C Fake google reviews on google my business Contact Us Messages 2
K GMB Adding Old Business Name & Putting True Name in Parathesis Only In English Browser Google My Business & Google Maps 1
U Google showing location of Service Area Business Service Area Businesses 2
Lluc Google launches Years in Business in Search Google My Business & Google Maps 3
FriarTuck00 Best Practice for a Business that is Still Operational but Everyone Works Remotely? Google My Business & Google Maps 1
lincolnchan What to do when one business acquires another and moves into their location? Google My Business & Google Maps 5
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
NickB-Tampa How can I unsync Google My Business from my Bing Places listings? Google My Business & Google Maps 4
F Turkish post: Google My Business local seo Recycle Bin 0
Koray Tuğberk GÜBÜR Two Different Business Places at the Same Address: Should I Add Them to GMB? Local Search 1
DangGood Google Maps, Years in Business Google My Business & Google Maps 4
F Google My Business local seo Google Local 101 3
D Should I Bother Updating NAP on Business Listings and 3rd Party Sites? Citations 7
N 54 city pages for small business website Local Search 7
jpayne7 Business Moved Before GMB Verification (Postcard is Being Sent to Old Location) Moving or Name Changes 7
Hammer Can't enter verification code due to error "To verify your listing, update your business info" All Things Google My Business [PRIVATE] (LocalU) 3
micromano Will changing a business name in GMB cause reviews to be lost? Moving or Name Changes 3
M Can I Use Google Voice for Google My Business Phone Number? Google My Business & Google Maps 2
A Google My Business Provider Program API Access İssues Recycle Bin 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom