Former Member

Member
Joined
Mar 15, 2013
Messages
108
Reaction score
27
Here's my info first: We are the A position company under search term "Westborough plumber". We have a very strong listing with a solid combination of reviews and citations, despite the lack of competition in our area.

My question: There is so little competition in surrounding towns, example search "Hopkinton plumber", that Google is grabbing companies from outside towns to supply the users with a decent list of companies. My question is why is our company not being shown here? In the example search, our company location is closer than the outside competition Google chooses for Hopkinton but we are not chosen.

What factors do you think are keeping us out? Should I continue to strengthen the listing? Will this "get me in"?

Interested in anyone's opinion.

Thanks!
 
Last edited by a moderator:

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Hi Ross,

I just invested some time looking at that market and your competitors. But I have not figured out the answer. But I would def keep working on content for those cities you want to rank for and continue to build strong local signals any way you can.

I think it would help if the cities you want to rank for were on your home page.

And FYI you have a problem with your home page title tag. It's way too long. Looks like someone accidentally added your description to the title tag maybe? I'm not one that necessarily believes titles have to be a certain length but adding the following, to an already long title tag is too much and again sounds like it was supposed to be the description:

PLUS looks like spam to the algo due to all the KW repetition.

"Looking for a skilled Plumber in Westborough MA? Cahill Plumbing & Heating specializes in Plumbing, Heating, and Emergency Plumbing in Westborough MA. Call us today at 508-366-9220"
 

Former Member

Member
Joined
Mar 15, 2013
Messages
108
Reaction score
27
Oops! Thanks for the find Linda! Yes that was suppose to be our meta description. I'll have to change that.
 

Former Member

Member
Joined
Mar 15, 2013
Messages
108
Reaction score
27
I've found a Superpages duplicate listing of the company with an old address in the neighboring town (the one I've been questioning why I won't show up in the 7pack).

Maybe this is it! I'm jumping around the superpages site trying to get this thing removed. I know that Google does show superpages reviews now in the dashboard so they must place a lot of trust with them... so perhaps this is why I am not showing up in the neighboring town's 7 pack.

If I can get this thing deleted, I'll update with results. Any tips on how to get rid of this listing though? It seems a bit difficult?
 

Former Member

Member
Joined
Mar 15, 2013
Messages
108
Reaction score
27
Just called superpages and citysearch. Both had duplicates with different addresses so I had them both removed. Hopefully this helps!
 

Laustin1878

Member
Joined
Sep 27, 2012
Messages
412
Reaction score
40
Ross, you may want to consider re-writing that title. It's quite redundant and I think users will get the idea that you are plumbers... ;)

The title is probably one of the most important on-page aspects and in my humble opinion, your title looks a little spammy. It may be working now but it looks like you could be a candidate to get snagged by Google for trying too hard.

I have recently questioned the suggested length of titles being restricted to 70 characters and how valid it is since Google has been "modifying" titles to better suit the searcher and make the titles look more relevant to the search. My thought is that if Google is switching them up, why not give them more options to choose from? I don't think throwing 140 characters into a title is the idea but if you push the envelope a little past 70, can their be a benefit? Food for thought. Nothing tested yet, just random thoughts.
 

Former Member

Member
Joined
Mar 15, 2013
Messages
108
Reaction score
27
Thanks for the feedback! I agree with you. I'll try something a little less SEO'd and a little more human... that's what I gather you're getting at. :D
 

Laustin1878

Member
Joined
Sep 27, 2012
Messages
412
Reaction score
40
For long term results, yes. It irks me to no end seeing spammy titles outranking sites that have legit, readable titles. While it may work for the short term, you usually see the more natural sites prevail in the end. I would be lying if I told you I've never done it before though :D

Besides, with the new algo and semantic search being more prevalent these days, I wonder how much longer key term targeting will survive. Soon, you'll be able to rank for key terms without even having them in your title. Pretty impressive stuff.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
The title is probably one of the most important on-page aspects and in my humble opinion, your title looks a little spammy. It may be working now but it looks like you could be a candidate to get snagged by Google for trying too hard.

Thanks for the feedback! I agree with you. I'll try something a little less SEO'd and a little more human... that's what I gather you're getting at. :D

Ross I teach folks never to repeat KW (including synonyms) more than twice in title. Since plumbing is in your name, you have plumber, plumbing, plumbers.

There is a fairly new algo at play that makes no logical sense to me.

I think it's factoring in something new but I can't figure out what's in control.

Maddening!


Your search term was a great example.

Google: Westborough plumber. There are several other plumbers in that cluster of small towns. Why does Google out of all of them, award Assured Service with the C spot? It's in a different town. Further away then some other plumbers. AND it does not even have Westborough on the site. Does not even have the city it's IN on the home page.

assureplumbingservice.com
title tag: Assured Service - Home

So this is one of those sites that does not look optimized at all. Yet Google likes it enough to rank it 3 cities over. WHY???

I checked some citations and stuff but didn't check backlink anchors.

But I suspect if we could figure out why this one ranks it would give us a piece of the puzzle on this new algo. And give YOU an idea of how to rank in other cities.
 

Former Member

Member
Joined
Mar 15, 2013
Messages
108
Reaction score
27
Ross I teach folks never to repeat KW (including synonyms) more than twice in title. Since plumbing is in your name, you have plumber, plumbing, plumbers.

There is a fairly new algo at play that makes no logical sense to me.

I think it's factoring in something new but I can't figure out what's in control.

Maddening!


Your search term was a great example.

Google: Westborough plumber. There are several other plumbers in that cluster of small towns. Why does Google out of all of them, award Assured Service with the C spot? It's in a different town. Further away then some other plumbers. AND it does not even have Westborough on the site. Does not even have the city it's IN on the home page.

assureplumbingservice.com
title tag: Assured Service - Home

So this is one of those sites that does not look optimized at all. Yet Google likes it enough to rank it 3 cities over. WHY???

I checked some citations and stuff but didn't check backlink anchors.

But I suspect if we could figure out why this one ranks it would give us a piece of the puzzle on this new algo. And give YOU an idea of how to rank in other cities.

Exactly! Solve the assured service puzzle and we may figure this whole thing out. Very smart Linda. Thanks. Ill continue to research around and see what I find.
 

Former Member

Member
Joined
Mar 15, 2013
Messages
108
Reaction score
27
Want to really start pulling your hair out? Search "southborough plumber" ... Makes no sense to me
 

Laustin1878

Member
Joined
Sep 27, 2012
Messages
412
Reaction score
40
Looked at their backlinks and I saw 3 backlinks. The anchor only uses their business name or their URL. Also, their site has a PO Box on their Contact Us page.

Im looking forward to seeing how this pans out.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Just realized this was in the wrong forum. Was in Google+ Business Pages and this is not about that topic, so moved to Local SEO ranking.
 

valesence

Member
Joined
Jul 17, 2013
Messages
99
Reaction score
43
Just called superpages and citysearch. Both had duplicates with different addresses so I had them both removed. Hopefully this helps!


you called citysearch? what number if you don't mind sharing?
 

Former Member

Member
Joined
Mar 15, 2013
Messages
108
Reaction score
27
you called citysearch? what number if you don't mind sharing?

No prob. It actually took me some time to find. City search is a sub of citygrid media. You can call them at 800-611-4827. They will ask you for an ID number that is given to you when you claim and log in to your city grid account.
 

Former Member

Member
Joined
Mar 15, 2013
Messages
108
Reaction score
27
Ok, I did what little research I'm capable of today and this is what I've found. Maybe someone more experienced can help?

This is regarding "Assured Service Plumbing Heating" of Northborough, MA. I checked all there reviews there are no keywords for Westborough. I checked the website on Majestic SEO: Trust Flow of 10, Citiation Flow of 15. The site shows 4 backlinks, (2) URL and (2) Brand Name anchors only. The website is:

assureplumbingservice(dot)com

To make it even more confusing as to why Google is choosing this company as the C spot for "westborough plumber", they have a duplicate listing under "Assured Service, Inc." in Boston, Ma. Not only that but they made a complete duplicate website at:

assured-service(dot)com

All the other possible plumbers for the town of Westborough are spam listings and have been removed from the pack a long time ago. So, Google should be selecting a plumber from a nearby town, but as to why it's Assured Service... well that's the puzzle.

That's the only "research" I'm capable of I'm sure someone can dig deeper than me :)
 

Ben Bowen

Member
Joined
Oct 27, 2013
Messages
50
Reaction score
16
Could the 1-800 # play a role? If I was going to pull someone from another city, wouldn't a 1-800 indicate a service area beyond the little city that are located in? The other plumbers from Northborough have local area codes- different from Westborough.

Just a guess...
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Thanks Ben,

Could be they've been in business for a long time and are well established. Could even be they do a lot of TV or newspaper ads driving traffic to their site so get lots of clicks?

There are 31,000 matches in Google for "Assured Service Plumbing & Heating" "(800) 431-3880" (a partial citation.) The B spot above them only has 40, but they are closer.
 

Laustin1878

Member
Joined
Sep 27, 2012
Messages
412
Reaction score
40
This scenario has me intrigued....

I tried plugging around the assured-service(d)com site and this site has PR 1 where the assuredservice(d)com does not. So this site has more recognition or value than the site without the dash. Not to mention, none of the sites have a canonical or redirect in place to from either non www to www. Basically, you can type in the domain with or without the www and the site pulls up. It's a dupe of itself. A simple of a 301 redirect would give this site more authority. Definitely something to pay attention to if they are a competitor.

On the assured-service there is a link to Facebook. In the about section on that FB page, I saw a link which says: "Proudly Serving Massachusetts" which links to a map in Bing. The map shows the business name and shows coordinates only (42.125515,-71.498619). Putting these coordinates into a Lat/Long checker, it brings up a location different to where the business is located, just outside of Milford. I did not map where Northborough was in comparison to this nor did I map Westborough.

I'm wondering if the social signal from Facebook and Bing are playing a role. I ran out of time trying map all 3 locations and look further but a few more dots to try to connect.

Maybe you can start looking for geo-specific links for the target city and surrounding cities as well as create a page or two that has local relevance to the history of Westborough to gain a little more authority for that area. Sorry I couldnt see it through a little further but here are some links: **Note, I added a (d) for .com so the links will not work. You need to copy & paste**

https://www.facebook(d)com/AssuredService/info?ref=ts
https://www.bing(d)com/maps/default...M=FBKPL0&name=Assured+Service,+Inc.&mkt=en-US
http://www.latlong(d)net/Show-Latitude-Longitude.html

 

Former Member

Member
Joined
Mar 15, 2013
Messages
108
Reaction score
27
This scenario has me intrigued....

I tried plugging around the assured-service(d)com site and this site has PR 1 where the assuredservice(d)com does not. So this site has more recognition or value than the site without the dash. Not to mention, none of the sites have a canonical or redirect in place to from either non www to www. Basically, you can type in the domain with or without the www and the site pulls up. It's a dupe of itself. A simple of a 301 redirect would give this site more authority. Definitely something to pay attention to if they are a competitor.

On the assured-service there is a link to Facebook. In the about section on that FB page, I saw a link which says: "Proudly Serving Massachusetts" which links to a map in Bing. The map shows the business name and shows coordinates only (42.125515,-71.498619). Putting these coordinates into a Lat/Long checker, it brings up a location different to where the business is located, just outside of Milford. I did not map where Northborough was in comparison to this nor did I map Westborough.

I'm wondering if the social signal from Facebook and Bing are playing a role. I ran out of time trying map all 3 locations and look further but a few more dots to try to connect.

Maybe you can start looking for geo-specific links for the target city and surrounding cities as well as create a page or two that has local relevance to the history of Westborough to gain a little more authority for that area. Sorry I couldnt see it through a little further but here are some links: **Note, I added a (d) for .com so the links will not work. You need to copy & paste**

https://www.facebook(d)com/AssuredService/info?ref=ts
https://www.bing(d)com/maps/default...M=FBKPL0&name=Assured+Service,+Inc.&mkt=en-US
http://www.latlong(d)net/Show-Latitude-Longitude.html


This is excellent I never noticed that Facebook info! Thank you for being interested in this and I really appreciate the help.

I'll take this info and see what else I can find. Report back soon :)
 
Similar threads
Thread starter Title Forum Replies Date
jpayne7 Business Planning on Moving Multiple Times in Short Timeframe Moving or Name Changes 2
L How to reset the address that has been hidden on GMB, if they move locations? Local Search 1
lincolnchan What to do when one business acquires another and moves into their location? Google My Business & Google Maps 4
Jeffrey Marking GMB as moved Moving or Name Changes 6
Jason_Parks1 Moving Locations Google My Business & Google Maps 4
jpayne7 Business Moved Before GMB Verification (Postcard is Being Sent to Old Location) Moving or Name Changes 7
AndySimpson Your insights are moving - New Look for Insight Reports NAP, Categories, Dashboard Data 7
A LSAs Moving to Auction Paid Search and Local Service Ads 12
Jim Froling Moving to a Containing Location Moving or Name Changes 5
rossdunn Verifying Business Moving Guidelines All Things Google My Business [PRIVATE] (LocalU) 1
SmallBizGeek Moved a business to a new address, but no confirmation PIN? Moving or Name Changes 1
M Business Suspended for Using Virtual Address, Moving to New Real Location Moving or Name Changes 4
raellovepie Map Snippet - KP under Popular Times | GMB moving it down? Google My Business & Google Maps 2
Zdenek Horak Spam Moving company stehovanikutilek.cz Google Duplicates & Merges 4
Caroline S Maps Results Moving Down The Page? Anyone Else Seeing This ? Google My Business & Google Maps 2
mikepetersonwi Temporary move? Moving or Name Changes 1
Scott ClientClicks Move + Name Change: Possible to keep GMB? Moving or Name Changes 3
Rich Owings Moving SAB long distance Moving or Name Changes 9
FriarTuck00 Moving, but Might Reopen Old Location Later - What to Do? Moving or Name Changes 1
M SAB Moving - Best Practices for 2020 Recycle Bin 0
djbaxter New features in Search Console to help you move your site Moving or Name Changes 0
A SAB Moving - Best Practices for 2020 Moving or Name Changes 2
MonicaH SAB moving from primary target location to non-target location - best way to handle GMB? Moving or Name Changes 4
Rich Owings SAB with hidden address moving their office - How to handle in GMB? Service Area Businesses 5
G Moved my business and listing got suspended. Why? Google My Business & Google Maps 3
Hammer Review stars missing and reviews section moved down Local Search 3
kathleen.rhodes What to do with a GMB listing after purchasing a business and moving there Moving or Name Changes 2
Jen Currier Can Facebook Reviews be moved from one Company Page to another? Local Reviews 2
J Business moving offices after suspension Moving or Name Changes 9
j_holtslander Solved: Simultaneous multi-location moves Google My Business & Google Maps 12
SmallBizGeek Google forums moving to new platform - save your old content Google News: Important Changes & Features 3
OnlineLobstar GMB Performance Keep Going Down After Moving to Service Areas Service Area Businesses 2
J Dental practice moving to a new location Moving or Name Changes 11
ChristianRdz Moved business, listing was suspended and reinstated but lost all reviews Google My Business & Google Maps 6
Ted J. Merging Two Business Listings to One Location on Yelp - Moving Reviews Across Listings Local Search 8
J Best way to move content to new page. Websites, Software, and Security 2
J Trouble moving my website up in rank. Local Search 28
georgebizpro Client moved, been updating citations but rankings dropping Google My Business & Google Maps 8
Jen Currier New Business Moving in 6 months - Submit Aggregator Listings Now or Later Citations 2
JoshuaMackens New GMB Duplicate Move Process? Google Duplicates & Merges 9
Tim Colling This should be moved to a new thread of its own, right? Local Search Experts Forum 4
OneBlessedDude Business moved out of state, Seemed to be in a Jail Local Search 20
JoyHawkins Google Posts Moving to the Bottom of the Knowledge Panel? Local Search 4
Linda Buquet Server Move Complete Forum Tech Support 5
N Google listing only appears when I move / zoom in or out of the map Local Search 5
L After moving site to HTTPS do i need to update all directory / NAP listings ? Local Search 2
d2minc Client Rebranding and Moving - Same Site and Phone - New Name and Address Citations 3
C Re-verification on Business Move Google My Business & Google Maps 1
G Adding Roads, Editing Road Names & Moving Pins in Google Maps Google My Business & Google Maps 3
djbaxter Very nice SEO and branding move by David?s Bridal Local Search 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom