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- Aug 10, 2013
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I'm not sure if this is the correct category to post this but it goes hand in hand with local search.
I've been searching for a few answers over the weekend and haven't had much luck. I came across a specific scenario...Maybe this is something that somebody here has already faced and can give some advice.
Scenario:
Local Flower shop is re-branding their business name and website from "The Rose Shop" to "The Garden Shop". It's a little broader name to allow people to understand that they are experts in more than just roses. They plan on keeping their "theroseshop"<.com> domain name, website look and feel, but will be changing the title, a few pages and content to reflect "The Garden Shop".
I have heard over and over again that keywords in domain name doesn't matter a whole lot anymore these days. So I'm curious to hear other peoples opinions and expert advice, if this would be a safe move without having to register a new domain name and go through the whole website migration process and 301's, so on and so forth.
Correct me if I'm wrong, but, in my mind this would only be bad for humans when trying to find the specific domain name for garden shop instead of the rose shop. But, if on-site SEO was done properly, Google eventually would know that the "Garden shop" = "theroseshop"<.com>
Thanks
I've been searching for a few answers over the weekend and haven't had much luck. I came across a specific scenario...Maybe this is something that somebody here has already faced and can give some advice.
Scenario:
Local Flower shop is re-branding their business name and website from "The Rose Shop" to "The Garden Shop". It's a little broader name to allow people to understand that they are experts in more than just roses. They plan on keeping their "theroseshop"<.com> domain name, website look and feel, but will be changing the title, a few pages and content to reflect "The Garden Shop".
I have heard over and over again that keywords in domain name doesn't matter a whole lot anymore these days. So I'm curious to hear other peoples opinions and expert advice, if this would be a safe move without having to register a new domain name and go through the whole website migration process and 301's, so on and so forth.
Correct me if I'm wrong, but, in my mind this would only be bad for humans when trying to find the specific domain name for garden shop instead of the rose shop. But, if on-site SEO was done properly, Google eventually would know that the "Garden shop" = "theroseshop"<.com>
Thanks