Jun 7, 2020
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Hi There

Can anyone recommend an article/video or resources that explains in details how to best track conversions for a local businesses via a website or a GMB profile combined.

I know GMB already provides insights which will only give half the picture but what about phone calls from websites? Is it just as simple as setting call tracking in GA?

Any help would be greatly appreciated



Jun 7, 2020
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Rich Owings

Local Search Expert
LocalU Member
Apr 21, 2014
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Jun 7, 2020
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Yes. Sorry, should have been more clear.

In answer to your original question, I would definitely set up call tracking, so you know whether calls are coming from GMB, organic, paid ads, etc.
And that's the purpose of my initial question, do you know any article that covers this topic in depth?
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