Conversion tracking

[nicoco]

Hi There

Can anyone recommend an article/video or resources that explains in details how to best track conversions for a local businesses via a website or a GMB profile combined.

I know GMB already provides insights which will only give half the picture but what about phone calls from websites? Is it just as simple as setting call tracking in GA?

Any help would be greatly appreciated

Thanks

 

[BenFisher]

@Claire Carlile Has a really really good guide for this Claire's Complete Guide To UTM Tagging For GMB 🏷 With *NEW* Structure For Multi Location And CallRail Phone Tracking

 

[nicoco]

@Claire Carlile Has a really really good guide for this Claire's Complete Guide To UTM Tagging For GMB 🏷 With *NEW* Structure For Multi Location And CallRail Phone Tracking

Thanks Ben
I had seen the article and kudos to Claire. Although it covers a lot it doesn't mention anything about tracking calls websites. Is a third party call tracking solution the only way or can it be done via setting goals on GA?

 

[Rich Owings]

@Claire Carlile Has a really really good guide for this Claire's Complete Guide To UTM Tagging For GMB 🏷 With *NEW* Structure For Multi Location And CallRail Phone Tracking

@BenFisher I've read that over and over and I still don't understand how you would UTM tag a phone number. What am I missing?

 

[nicoco]

@BenFisher I've read that over and over and I still don't understand how you would UTM tag a phone number. What am I missing?

Are you referring to the article

 

[Rich Owings]

Are you referring to the article

Yes. Sorry, should have been more clear.

In answer to your original question, I would definitely set up call tracking, so you know whether calls are coming from GMB, organic, paid ads, etc.

 

[nicoco]

Yes. Sorry, should have been more clear.

In answer to your original question, I would definitely set up call tracking, so you know whether calls are coming from GMB, organic, paid ads, etc.

And that's the purpose of my initial question, do you know any article that covers this topic in depth?

 

[Rich Owings]

Nothing that I know of. This article discusses some aspects of it: Why You Need to Use Call Tracking With Local SEO. For GMB, use the call tracking number as the primary phone number and use the real number as an additional phone number.

 

[BenFisher]

Oh sorry I missed the part about calls, yes call tracking as your primary should do it. I believe you can do dynamic call tracking as well to dial it in further.