Justin

Member
Joined
Jul 27, 2012
Messages
8
Reaction score
0
We have a client who has a listing that pops up on the map. They?d prefer to have their other location (in the same city) show up. Anyone have advice as to how we can de-emphasize the location?

Should we claim their directories and make it consistent, but only list NAP/W, categories (and any other required info)?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Hi Justin, interesting scenario! Thanks for posting!

The location that's ranking - was it the 1st location? Or the 1st one to have a listing?
Or more citations???

Do you know what ranking signals are making Google favor that one?

I'd give the one they want to rank all the best categories and the other one, a less desired or more generic category so it won't rank for their most important cat.

Plus I would not link to home, but to a location landing page and maybe don't optimize that page as well for the location keywords.
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,819
Solutions
8
Reaction score
1,375
@Justin

I would think very hard before doing anything to "de-emphasize" that location you don't want popping up so much. My guess is the main factor is searchers' location. In the past few months Google's results have become even more location-sensitive. There's a good chance the "right" location is showing to the "right" people already, and that monkeying won't end well.

So I'd start with seeing which Places pages rank in which ZIP codes.
 

Justin

Member
Joined
Jul 27, 2012
Messages
8
Reaction score
0
Some more clarification: The listing that's currently ranking is the first location for the company in the town. That first location is essentially a home for clients with disabilities, so there's really no reason that someone would be looking to visit that location.

The new location is a counseling center that's open to the public. Because it's part of the same company, it has the same name.

Thanks for all the feedback!
 
Similar threads
Thread starter Title Forum Replies Date
J De-emphasizing a Physician's GMB Listing Local Search 4
walkities Multi Location Using Same Phone Number? Local Search 0
L How to reset the address that has been hidden on GMB, if they move locations? Local Search 1
dateinadash This location has been suspended due to quality issues - going round in circles! Please help? Google My Business & Google Maps 1
Colan Nielsen NEW Free Apple Listing Management For Brands With 20+ Locations LSF News and Announcements 0
U Google showing location of Service Area Business Service Area Businesses 2
lincolnchan What to do when one business acquires another and moves into their location? Google My Business & Google Maps 4
B Compare/Contrast different GMB location's data? Google My Business & Google Maps 4
Jason_Parks1 Moving Locations Google My Business & Google Maps 4
jpayne7 Business Moved Before GMB Verification (Postcard is Being Sent to Old Location) Moving or Name Changes 7
Wary Goose GMB Messaging now enabled by default for new locations? Google News: Important Changes & Features 1
Mmclean07 Locations Stuck In Processing? Multi-Location Issues 1
J Changing phone number on individual location GMBs NAP, Categories, Dashboard Data 2
P Add locations to a bulk verified account as a manager - is it possible? Multi-Location Issues 2
sixthcitysarah Specific location search shows results for other franchise location Multi-Location Issues 6
AdvoAd How to best handle 10+ locations on website Websites, Software, and Security 4
hajnasiewicz In Store Shopping is deselected for most locations! NAP, Categories, Dashboard Data 1
D Keyword Targeting by "Location" vs "Near Me" Organic SEO 8
A Multiple service based locations in different provinces with one physical address Multi-Location Issues 1
Ross Barefoot Locations vs. Businesses on GMB Left Navbar Google My Business & Google Maps 4
H Issues with downloading locations - bulk verified account Google My Business & Google Maps 2
H Practitioner Listings at Multiple Business Locations Multi-Location Issues 1
N My Business in Multiple Locations leaving me with 3 unanswered questions Multi-Location Issues 2
Greg Bernhardt Bulk verification help, locations in group, no Chain option Multi-Location Issues 1
Geeman What to do about a GMB that continuously adds the location to their name? Google My Business & Google Maps 3
JoyHawkins Implemented Location of Bump Button Suggestions for the Local Search Forum 5
A Will adding a secondary category that requires a physical location trigger re-verification for main service based category? Local Search 1
petrakraft Wrong location of an address in Maps Google My Business & Google Maps 6
ForwardMotion Multiple Practitioners at One Office Location Questions Google My Business & Google Maps 2
ladykal Is this bad practice? Multiple location landing pages but 1 office location Organic SEO 5
david.victor Hybrid Business: SAB w/Physical Location Service Area Businesses 6
N Local services Ad Approach for Businesses with Multiple locations on one GMB Account Paid Search and Local Service Ads 4
Ben Walsh Is this still the ideal site structure for multi location businesses Ask a LocalU Expert [PRIVATE] (LocalU) 4
Michael S. Doran Multiple Locations Best Practices Local Search 3
Brittany Barkes Merging GMB Location With Bad Reviews Google Duplicates & Merges 2
Ben Walsh 2 location business onpage strategy, homepage vs service pages vs location pages Ask a LocalU Expert [PRIVATE] (LocalU) 5
NickB-Tampa Listings at single location getting suspended immediately after entering verification codes Google My Business & Google Maps 5
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
Jim Froling Moving to a Containing Location Moving or Name Changes 5
M Business Suspended for Using Virtual Address, Moving to New Real Location Moving or Name Changes 4
S Un-Nesting Locations Google My Business & Google Maps 1
DanielTexasLira Has anyone done Local SEO on a Dual Pad Hotel (two different hotel brands sharing the same location)? Local Search 6
brettmandoes "Invalid Business Location" NAP, Categories, Dashboard Data 1
Adam Humphreys GMB Multiple Business at Location Blocks Edits Moving or Name Changes 3
P Claiming 100 locations on Google Maps - what's the best approach? Multi-Location Issues 4
JillH Multiple Location Issue Local Search 3
divotagency Service Area Business - Multiple locations Google My Business & Google Maps 4
N Creating new location groups, does it affect other owners/managers' views? Multi-Location Issues 2
Jens Multiple local pages for the same location? Local Content 1
CoRichardson Incorrect "Located in" Description in Client's Knowledge Panel Help & Support for Google Local 13

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom