December 2024 Spam Algorithm Update Trends

[JoyHawkins]

I have heard some people stating that the December spam update was significant. What are you guys seeing? I'm finding it particularly hard to measure since most sites' traffic is severely down during Christmas as it is, and this update started right before.

 

[keyserholiday]

It was massive. Many websites that got hit were using low-quality AI content. The best way to audit the decreases is with Semrush. Look at position changes and pages. It's rich with data.

 

[JoyHawkins]

@keyserholiday What industries were those? Are they small business sites?

 

[keyserholiday]

@keyserholiday What industries were those? Are they small business sites?

This was a personal injury lawyer. We got one website owner to share their website, and we could see why they got hit. I posted a link to another "website" that was pure low-quality content.

 

[rustybrick]

This was a big one.