Decline in core local rankings since jan 14 2025

[helloworld]

There was a murmur about local rankings dropping in jan. Not 100% sure if it was from organic or 3 pack. I concentrate on organic personally.

A client site that has ranked 1st page for 10 years on his main local (ego) terms has been dropping since then.

I am perplexed on how to fix it. The only thing I could find was that he lost 2 niche links in the past 6 months. Competitors have remained the same.

He uses a separate company for PPC. I had begrudgingly given them access as admin to wp and sometime in Dec they added unbounce. That page is using a root path however it is no index. It was previously on a sub domain which I preferred. I am not sure they have done anything else.

Does anyone have a resource or has experienced the same in this time frame?

 

[JS Girard]

I don't do organic, but the report you link to was only for GBPs and is certainly unrelated to what you're experiencing.

 

[JoyHawkins]

There has been a huge change that has been rolling out since August of last year that I've been studying and testing on over the last 3 months. I'm about to release a video in 2 weeks highlighting everything I've learned. There is also a fix to it. I'll post back here as soon as it's live. It's scheduled for Feb 18th.

To clarify - the article you posted was about local pack rankings, and it corrected itself a few days later. What I'm referring to is a huge organic change, which is what you're describing. It only impacts local businesses though.