Linda Buquet

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Deconstructing Pigeon: Infamous Pigeon Poop Slide Deck & Best Curated Content #SMX

Deconstructing Pigeon, Google's Local Search Algorithm is up now at SMZ West.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing
Speakers: Adam Dorfman, Greg Gifford and Andrew Shotland

I got behind covering this talk due to a new Google bug I've been escalating to Google and helping various users with. Here it is if you care to find out more - starting at post #4. (It's a doozy!)
The Pigeon be poopin' on mall located businesses. :eek:

Anyway here is Greg Gifford's fun and lively slide deck and then I'll be madly hunting down tips and sharing as I find them.

<div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/GregGifford/pigeon-poop" title="Pigeon Poop - You've got to learn to live with it..." target="_blank">Pigeon Poop - You've got to learn to live with it...</a> </strong>by <strong><a href="//www.slideshare.net/GregGifford" target="_blank">Greg Gifford</a></strong> </div>

<iframe src="//www.slideshare.net/slideshow/embed_code/44754739" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe>​


Tweets below!
<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="The Infamous Pigeon Poop slide deck and all the best curated content from SMX Local sessions.">
<meta property="og:image" content="http://image.slidesharecdn.com/smx-preview-150216161334-conversion-gate01/95/pigeon-poop-youve-got-to-learn-to-live-with-it-1-638.jpg">
 

Linda Buquet

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re: Deconstructing Pigeon, The Infamous Pigeon Poop Slide Deck & Curated Conent from #SMX

Curating content as fast as I can. There are multiple tracks going on so I have to hunt to find the local comments.

Let the Tweets begin! :p

<blockquote class="twitter-tweet" lang="en"><p><a href="https://twitter.com/mattmcgee">@mattmcgee</a> about to fire up the deconstructing pigeon event. This should be good. <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a> <a href="https://twitter.com/hashtag/localseo?src=hash">#localseo</a> <a href="http://t.co/ZwXN3hMmI7">pic.twitter.com/ZwXN3hMmI7</a></p>— Scott Clark (@scottclark) <a href="https://twitter.com/scottclark/status/573234370993127424">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Neighborhoods have made a big difference post-pigeon - 3-packs and 1-boxes are showing up more often <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a> <a href="https://twitter.com/localseoguide">@localseoguide</a></p>— Scott Clark (@scottclark) <a href="https://twitter.com/scottclark/status/573241365926051840">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Seeing a big increase in One Boxes post-pigeon

<a href="https://twitter.com/localseoguide">@localseoguide</a> <a href="https://twitter.com/hashtag/SMX?src=hash">#SMX</a> <a href="https://twitter.com/hashtag/23D?src=hash">#23D</a></p>— Sha Menz (@ShahMenz) <a href="https://twitter.com/ShahMenz/status/573241473094709249">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Standard SEO (content, citations, links) still works great. Multi location locale pages have seen huge boost from pigeon (+200%!) <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— Scott Clark (@scottclark) <a href="https://twitter.com/scottclark/status/573241714325893121">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Make sure you clean up and fix duplicates for local. <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a> <a href="https://twitter.com/hashtag/23d?src=hash">#23d</a> <a href="https://twitter.com/localseoguide">@localseoguide</a></p>— Jennifer Slegg (@jenstar) <a href="https://twitter.com/jenstar/status/573241939421761536">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>.<a href="https://twitter.com/GregGifford">@GregGifford</a> 93 comedy movie references through his deck. Here we go. <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— Scott Clark (@scottclark) <a href="https://twitter.com/scottclark/status/573243390596259840">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Oh my gawd, this presentation. I can’t even handle <a href="https://twitter.com/GregGifford">@GregGifford</a> right now. Too much awesome. <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— Mike Arnesen (@Mike_Arnesen) <a href="https://twitter.com/Mike_Arnesen/status/573243555818311681">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

OK so that was just leading up to Greg's presentation, shown above.

Madly trying to play catch up. Quick wrist break and I'll be back with more!
 

Linda Buquet

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re: Deconstructing Pigeon, The Infamous Pigeon Poop Slide Deck & Curated Conent from #SMX

<blockquote class="twitter-tweet" lang="en"><p>Geographic bid modifier data sources: Platform, 3rd party overlays like Equifax, custom data, site analytics. <a href="https://twitter.com/hashtag/SMX?src=hash">#SMX</a> <a href="http://t.co/UGdH25mJXs">pic.twitter.com/UGdH25mJXs</a></p>— John Gagnon (@jmgagnon) <a href="https://twitter.com/jmgagnon/status/573244326349697024">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>The <a href="https://twitter.com/hashtag/PigeonUpdate?src=hash">#PigeonUpdate</a> is causing Google to shift the <a href="https://twitter.com/hashtag/local?src=hash">#local</a> SERPS more then organic results for non-geomodified search queries <a href="https://twitter.com/hashtag/SMX?src=hash">#SMX</a></p>— DigitalEYEMedia (@digitaleyemedia) <a href="https://twitter.com/digitaleyemedia/status/573244180358537216">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>The mantra of SEO! <a href="https://twitter.com/hashtag/Amen?src=hash">#Amen</a>

<a href="https://twitter.com/hashtag/SMX?src=hash">#SMX</a> <a href="https://twitter.com/hashtag/23D?src=hash">#23D</a> <a href="https://twitter.com/GregGifford">@GregGifford</a> <a href="http://t.co/MntQQHvMZI">pic.twitter.com/MntQQHvMZI</a></p>— Christina Tharp (@christinatharp) <a href="https://twitter.com/christinatharp/status/573244560270356480">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>You NEED to have a blog and it needs to be a local destination. It's no longer an option.

<a href="https://twitter.com/hashtag/SMX?src=hash">#SMX</a> <a href="https://twitter.com/hashtag/23D?src=hash">#23D</a> <a href="https://twitter.com/GregGifford">@GregGifford</a></p>— Christina Tharp (@christinatharp) <a href="https://twitter.com/christinatharp/status/573245088110923777">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Always embed your maps from Google My Business, as it includes ranking stars etc. Don't embed from Google Maps. <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a> <a href="https://twitter.com/hashtag/23d?src=hash">#23d</a> <a href="https://twitter.com/GregGifford">@GregGifford</a></p>— Jennifer Slegg (@jenstar) <a href="https://twitter.com/jenstar/status/573245123057876992">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

FYI I have a whole section about how to embed the map right in my Local SEO training. You need to do it a certain way so CID is included in the code! But Google killed the old way of doing it so now it's all changed. :)

<blockquote class="twitter-tweet" lang="en"><p>If you have ever moved or changed phone numbers your number 1 priority has to be cleaning up those old citations

<a href="https://twitter.com/GregGifford">@GregGifford</a> <a href="https://twitter.com/hashtag/SMX?src=hash">#SMX</a> <a href="https://twitter.com/hashtag/23D?src=hash">#23D</a></p>— Sha Menz (@ShahMenz) <a href="https://twitter.com/ShahMenz/status/573246038947053569">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Fixing the tiniest inconsistencies (1 character different!) in NAP can take you from nowhere to top rank. <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a> <a href="https://twitter.com/GregGifford">@GregGifford</a></p>— Scott Clark (@scottclark) <a href="https://twitter.com/scottclark/status/573246317796827136">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>If you are a shady MoFo company then I can't help you. <a href="https://twitter.com/GregGifford">@GregGifford</a> <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a> <a href="https://twitter.com/hashtag/23d?src=hash">#23d</a> <a href="https://twitter.com/hashtag/localseo?src=hash">#localseo</a></p>— Thomas Ballantyne (@Thos003) <a href="https://twitter.com/Thos003/status/573247588138295296">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Remember you can leave reviews on GMB as your business, so make sure you do that as it encourages reviews back. <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a> <a href="https://twitter.com/hashtag/23d?src=hash">#23d</a> <a href="https://twitter.com/GregGifford">@GregGifford</a></p>— Jennifer Slegg (@jenstar) <a href="https://twitter.com/jenstar/status/573247924802596864">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Local rank tracking emulation tools becoming less useful because of increase in neighborhood prevalence (pigeon) <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a> <a href="https://twitter.com/phixed">@phixed</a></p>— Scott Clark (@scottclark) <a href="https://twitter.com/scottclark/status/573249314249523200">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Talking more about the city and not just focusing on the sell builds local relevance and helps improve results

<a href="https://twitter.com/GregGifford">@GregGifford</a> <a href="https://twitter.com/hashtag/SMX?src=hash">#SMX</a> <a href="https://twitter.com/hashtag/23D?src=hash">#23D</a></p>— Sha Menz (@ShahMenz) <a href="https://twitter.com/ShahMenz/status/573250525715664896">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Customer created content (e.g. reviews) for local business flowed back into local landing pages can automate some uniqueness factors <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— Scott Clark (@scottclark) <a href="https://twitter.com/scottclark/status/573250706020302848">March 4, 2015</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

Whew!!!

Greg's preso got well deserved rave reviews!

Coming up next in new thread at 3:30 PST:

Let's Talk Local Search: Super Therapy Session for Advanced Local Marketers
 

Linda Buquet

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Re: Deconstructing Pigeon: Infamous Pigeon Poop Slide Deck & Best Curated Content #SM

Just found the other slide decks...

So for your viewing pleasure...

<iframe src="//www.slideshare.net/slideshow/embed_code/45399905" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/SearchMarketingExpo/how-to-turn-pigeon-poop-into-seo-gold" title="How to Turn Pigeon Poop Into SEO Gold" target="_blank">How to Turn Pigeon Poop Into SEO Gold</a> </strong> from <strong><a href="//www.slideshare.net/SearchMarketingExpo" target="_blank">SMX</a></strong> </div>

<iframe src="//www.slideshare.net/slideshow/embed_code/45399904" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/SearchMarketingExpo/pigeon-droppings-and-onpage-performance" title="Pigeon Droppings and Onpage Performance" target="_blank">Pigeon Droppings and Onpage Performance</a> </strong> from <strong><a href="//www.slideshare.net/SearchMarketingExpo" target="_blank">SMX</a></strong> </div>​
 

Laustin1878

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Re: Deconstructing Pigeon: Infamous Pigeon Poop Slide Deck & Best Curated Content #SM

Boy, this is a lot of information to digest, as usual. Thanks for posting Linda!!

"Customer created content (e.g. reviews) for local business flowed back into local landing pages can automate some uniqueness factors"

Is this speaking more to reviews left on 3rd party sites being flowed back to the local landing page or more along the lines of testimonials?
 
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