MKubot

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Has anyone tested if it helps you rank for keywords if they're in your GMB descriptions? If it does help, has any seen keyword stuffing in the descriptions get punished?

Basically...what would happen if you put a few "about us" sentences, but then listed relevant keywords in your GMB description. Would it have a positive impact, no impact at all or a negative (spam) impact?

Thanks!
 

Scott Rawlins

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I don't think so. According to some great minds, G doesn't even look at the description in GMB.
 

whitespark

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I've tested this and have seen no impact. Have also heard directly from Google that they don't consider the descriprion in the ranking algo.

Mike Blumenthal has touched on this in a few posts in the past:
 

HoosierBuff

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I have a 32 location client and we added descriptiosn two months ago, and though its' not the greatest test ever, there was no impact at all on traffic to the GMB profiles after adding descriptions.
 

Colan Nielsen

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Have also heard directly from Google that they don't consider the descriprion in the ranking algo.

I was at the event where Google mentioned this and I can also confirm from our own testing that it does not impact ranking.
 

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