brettmandoes

Member
Joined
Nov 2, 2018
Messages
86
Reaction score
77
Hey everyone, I have a client using reputation.com for their listing service and I have to say, I'm completely underwhelmed by the performance. It doesn't look like listings are being distributed widely or evenly, there's inconsistent and incorrect data everywhere, and I can't find any evidence that they're actually distributing the data. Case in point, if I google the address for one of the client locations, almost the entire first page of Google returns results for a cheerleading team. On another, Google doesn't seem to know if it's my client's storefront or if it's a computer parts store. For yet another location, they return a bunch of listings for a firm that specializes in nuclear engineering.

It's bonkers how bad it is. I believe reputation.com is using Infogroup/Data Axle and my understanding was that they were supposedly the best option among the aggregators. But if this is what we get in 2021 then I have serious reservations about the aggregators actually functioning as a legitimate service at this point. Neustar I haven't tested recently. Foursquare is all that's left beyond those two and they don't even advertise themselves as a listing management provider on their site. Everything I've seen and heard about them is they aren't distributing.

All this leads me to question the validity of the aggregators. Are they actually doing the work, or just taking our money and saying they're doing it? Are they distributing to nonsense sites that don't matter? And what is reputation.com's listing network? Does anyone know? And lastly, is there anyone who still stands by the aggregators as their main source of listings management and what experience have you had recently with them?
 

Adam Kaufman

Member
Joined
Feb 21, 2019
Messages
14
Reaction score
5
I think that aggregators have little to no value. Excluding 4SQ. Also offering no value are Yext, Synup, and the countless companies that update your business on the top 50ish 100% irrelevant sites/directories. Please, someone, tell me how Hotfrog, EZlocal, MerchantCircle, etc. have any value whatsoever. Please don't say NAP accuracy or citations.

Don't even get me started on the proliferation of companies offering Voice Search Optimization. I hope this starts an open, honest conversation about our industry.
 

ColinTSmith

Member
Joined
Oct 14, 2015
Messages
1
Reaction score
0
Hi Brett. I usually don't respond to these posts but let's chat. Seems like we (Neustar) can help.


Note: Don't post email addresses or phone numbers in public forums. It just invites spam. Use private conversations to exchange such information please. ! djbaxter
 

Adam Dorfman

Director of Product Growth, Reputation.com
LocalU Faculty
Joined
Sep 17, 2018
Messages
8
Reaction score
8
Hi Brett,

I'm a Product Director at Reputation and would love to chat more with you about what you are seeing. Could you please email me at adorfman <at> reputation.com so we can set up time to talk?

Best,
Adam
 

Eoghan_MFeed

Member
Joined
Oct 13, 2017
Messages
121
Reaction score
102
Priority value we see in aggregators is doubling up feeds into the major players. E.G. Manage Bing/Apple/Google direct and because they can autonomously change listing info based off other sources, the chances of that happening decline when they see consistency across all it's feeds (primary, aggregator, website crawler, other high authority sites).

Investing in aggregators is an optimization play to help you compete on all fronts vs. competition who are most likely also syndicating but to reliably beat the competition you will need to focus on exceeding in other rank factor areas (review management, site structure, GMB health/completion scores would be 3 that come to mind).

I agree with you that long tail listing management is not worth 50-100 sites in 2021 but all depends on the price you're being asked for. Yext for years has commanded premium pricing for their bloated network which gave Uberall and others an opening to come in and beat it by significant %s. It's the exact same functionality on those long tail sites so price shop it around and base most of your decision on who you think will get the most out of the channels that matter. If it's a couple $ per location for the whole long tail network or aggregator syndication, the ROI is there. If it's higher, you're being sold a bloated price.

Re: Foursquare,

Foursquare recently switched to be solely a syndication play. When you pay a vendor to manage Foursquare, you're actually managing your data in Foursquare's database that they license to Uber, Twitter, Airbnb, Snapchat and several others. If your data isn't in their database, very high chance you'll be more inaccurate on those platforms. What Foursquare did stop doing is letting non-superusers update listings on Foursquare.com directly. An odd move but a non-impacting one as Foursquare.com gets very little traffic these days and doesn't rank as high as other local sites on SERPs.
 
Similar threads
Thread starter Title Forum Replies Date
Tyler Hammer The Best Aggregator? Citations 3
P Data aggregator sites - Who to use? Citations 3
M BrightLocal Data Aggregator push - Do you have to do it every year? Citations 17
T Data Aggregators and PO Boxes Local Search 2
M Including tracking number when you submit to data aggregators? Ex. BrightLocal NAP, Categories, Dashboard Data 3
vivekrpatel Google is not showing aggregate rating on SERP Local Reviews 6
Dan Foland Do you renew your data aggregator listings? Citations 11
L What service do you use for data aggregators? Citations 7
Jen Currier New Business Moving in 6 months - Submit Aggregator Listings Now or Later Citations 2
liorenda Aggregators and Yahoo Small Business ongoing payment Local Search 2
C Sites to Verify Aggregator Propagation? Citations 8
whiz Aggregators - are they important? Local Search 12
C Faster Aggregator Submission? Local Search 9
C Where is Google Aggregating Reviews From? Google My Business & Google Maps 1
Tim Colling Citation Data Aggregators List Local Search 1
O Best data (citation) aggregation service for SAB? Service Area Businesses 4
onebluesummer Best data (citation) aggregation service for SAB? Service Area Businesses 4
Scott ClientClicks Brightlocal adding data aggregators to citation burst submission service Local Search 1
Len Telapost Aggregated Schema Reviews for Services, Ok? Site wide or per service? Local Search 2
A Do Data Aggregators still have problems with creating duplicate pages? Local Search 8
cleverlyengaged How to Claim Dunn & Bradstreet & Great List of Other Business Data Aggregators Local Search 11
Linda Buquet How To Update Your Local Listing Data on the 4 Main Data Aggregators - Mockingbird Citations 8
jvaquino Question about Aggregators?? Local SEO Tools & Software 2
Jim Froling Phone Consistency across citations/aggregators Citations 5
R Business Name Containing the word 'THE' - Variations Among Major Aggregators Local Search 4
R Can We Trust the Major Aggregators? Whats the Best Way to Propagate NAP Data to IYPs? Citations 12
N Not displaying anymore on Google Maps unless domain name (business name) Google My Business & Google Maps 3
Caroline Can't update Factual Anymore Citations 5
Lloyd Silver From a potential client: I heard Google local wasn't as important anymore because ... Google My Business & Google Maps 4
F Google doesn't like Authorships anymore? Local Search 1
O Any advice on why I'm not ranking anymore Help & Support for Google Local 12

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom