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We're a Maps Data Partner but as usual, I get totally stonewalled when asked. Below is what we're guesstimating at. In the spirit of shining a brighter torch on Apple Maps for the good of our industry, I would be keen to learn if anyone else has numbers/insights they'd be willing to share?
Statistica says 23.3M US but that seems low when Comscore reports iOS has 51% market share in US.
Apple Maps is no longer in Comscore's top 15 mobile apps (Apple News is #12 FYI) which makes me think Apple Maps has less users than #15 Spotify's 28.5M.
THEN, using PEW Research I learn 81% of US adults have smartphones. Using census estimates from the US government, that's approx 233M people with smartphones. 51% of those are on iOS so 119M at least have the Maps app pre-baked into their phones. But 20-25% actually use it??
THEN, all this seems contrary to Apple's previously shared nugget that iOS users user Apple Maps 3X more than their 'next leading competitor' (no prizes for guessing who that is).
Statistica says 23.3M US but that seems low when Comscore reports iOS has 51% market share in US.
Apple Maps is no longer in Comscore's top 15 mobile apps (Apple News is #12 FYI) which makes me think Apple Maps has less users than #15 Spotify's 28.5M.
THEN, using PEW Research I learn 81% of US adults have smartphones. Using census estimates from the US government, that's approx 233M people with smartphones. 51% of those are on iOS so 119M at least have the Maps app pre-baked into their phones. But 20-25% actually use it??
THEN, all this seems contrary to Apple's previously shared nugget that iOS users user Apple Maps 3X more than their 'next leading competitor' (no prizes for guessing who that is).
