Does LocalBusiness Schema Have to Go On Every Page

JohnS · Jan 29, 2019

Would you place the "localbusiness schema" inside the <head> tags for every page on your website? I only use it on the location page, but I noticed a competitor has it on every page of their websites.

Thanks,

Marie Haynes · Jan 29, 2019

I was at a help hangout with John Mueller last week and this topic came up. The question asked of John was, "Should corporate schema be added to just the home page, contact page, or all pages?"

The answer was basically that it doesn't matter. John, and also Martin Splitt from Google both said that they want to see location schema on the contact page and likely also on the about and home page, but that once that's there, there really isn't a benefit to having it on every single page.

That said, it's likely not like review schema where you can be penalized for marking up pages that shouldn't be marked up.

We'll be publishing the notes from this help hangout in the next day or two, so hopefully I can come back and provide you with a link and an exact quote.

JohnS · Jan 29, 2019

Thank you!

What do you do when a store has multiple locations? We have only have been marking up each separate location page. Also, we use the product schema on the product pages so there is no way I would add localBusiness schema to those pages.

JoyHawkins · Jan 29, 2019

Martha who runs Schema App just answered on Twitter with this: "No. In a Webmaster tool session, @JohnMu stated that each page should have unique schema detailing the primary topic of the page. So if the page is about the services you offer, do services markup, if a location then local biz, if homepage, local biz or Org (if parent company)."

JohnS · Jan 29, 2019

@JoyHawkins That is eggsackly what I have always believed and done. I think there is a lot of confusion out there about how to use the Schema markup correctly. Your answer makes sense too me. Thanks!

Marie Haynes · Jan 29, 2019

Agreed! I think that for a single location business, I'd put location schema on the homepage, about page and contact page. For multiple locations, it makes sense to have it on the location pages as well.

JohnS · Jan 29, 2019

If it is okay to post URL, I really like this tool to test schema markups than we dynamically add code to the websites to match... https://technicalseo.com/seo-tools/schema-markup-generator/

Marie Haynes · Jan 29, 2019

Here are the notes including the exact transcript on what John said about this last week:

January 22, 2019 - Google Help Hangout Notes - Marie Haynes Consulting

JohnS · Jan 29, 2019

@Marie Haynes thank you!! I missed that, I was flying back from a tradeshow.

Charley Vail · Sep 6, 2022

JoyHawkins said:
Martha who runs Schema App just answered on Twitter with this: "No. In a Webmaster tool session, @JohnMu stated that each page should have unique schema detailing the primary topic of the page. So if the page is about the services you offer, do services markup, if a location then local biz, if homepage, local biz or Org (if parent company)."

This is really helpful! Thank you

Does LocalBusiness Schema Have to Go On Every Page

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