Effect of Website url technical factors on GBP ranking?

[JS Girard]

Here's something I've never seen discussed, but I,ve been kinda curious about.

• The content of the linked page on a GBP will affect majorly the ranking for the GBP, this is well established.
• Certain technical factors (e.g. multiple cross-domain redirects, 404 error, url frame cloaking) will cause Google to just up and remove the URL. (I have personally ran into all three cases.)
• It's also well established that any organic ranking of the page in general has no effect on GBP ranking.

So, my question comes down to: can other purely technical factors (i.e. http: vs. https, or page loading speed) of the linked webpage affect the ranking of the GBP?

 

[JeffClevelandTN]

Here's something I've never seen discussed, but I,ve been kinda curious about.

• The content of the linked page on a GBP will affect majorly the ranking for the GBP, this is well established.
• Certain technical factors (e.g. multiple cross-domain redirects, 404 error, url frame cloaking) will cause Google to just up and remove the URL. (I have personally ran into all three cases.)
• It's also well established that any organic ranking of the page in general has no effect on GBP ranking.

So, my question comes down to: can other purely technical factors (i.e. http: vs. https, or page loading speed) of the linked webpage affect the ranking of the GBP?

Interesting question . I can't recall of ever reading any articles or studies about how the specific linked webpage impacts the GBP ranking when speaking strictly about the technical factors as you described.

While I don't have any evidence to support this, I would assume the following:

• Since Google has confirmed that https is a ranking signal for websites, it is likely that having an https website may also have a positive impact on GBP ranking (directly and/or indirectly).
• The same goes for Page Loading Speed as a website ranking signal, it probably also does have an impact on GBP ranking.

But again, that is just an assumption on my part.

To add to your question, I wonder if the actual structure or wording of the url itself could affect ranking. As you stated, the content of the linked page is a factor. But could keywords in the url of the GBP linked webpage be a ranking signal?