More threads by JS Girard

JS Girard

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Here's something I've never seen discussed, but I,ve been kinda curious about.
  • The content of the linked page on a GBP will affect majorly the ranking for the GBP, this is well established.
  • Certain technical factors (e.g. multiple cross-domain redirects, 404 error, url frame cloaking) will cause Google to just up and remove the URL. (I have personally ran into all three cases.)
  • It's also well established that any organic ranking of the page in general has no effect on GBP ranking.
So, my question comes down to: can other purely technical factors (i.e. http: vs. https, or page loading speed) of the linked webpage affect the ranking of the GBP?
 
Here's something I've never seen discussed, but I,ve been kinda curious about.
  • The content of the linked page on a GBP will affect majorly the ranking for the GBP, this is well established.
  • Certain technical factors (e.g. multiple cross-domain redirects, 404 error, url frame cloaking) will cause Google to just up and remove the URL. (I have personally ran into all three cases.)
  • It's also well established that any organic ranking of the page in general has no effect on GBP ranking.
So, my question comes down to: can other purely technical factors (i.e. http: vs. https, or page loading speed) of the linked webpage affect the ranking of the GBP?

Interesting question :unsure:. I can't recall of ever reading any articles or studies about how the specific linked webpage impacts the GBP ranking when speaking strictly about the technical factors as you described.

While I don't have any evidence to support this, I would assume the following:
  • Since Google has confirmed that https is a ranking signal for websites, it is likely that having an https website may also have a positive impact on GBP ranking (directly and/or indirectly).
  • The same goes for Page Loading Speed as a website ranking signal, it probably also does have an impact on GBP ranking.
But again, that is just an assumption on my part.

To add to your question, I wonder if the actual structure or wording of the url itself could affect ranking. As you stated, the content of the linked page is a factor. But could keywords in the url of the GBP linked webpage be a ranking signal?
 

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