Event Posts Outperform Offer Posts

[klharris08]

Hey all,

Ran some interesting tests on Event Posts vs. Offer Posts and Event Posts actually performed better. Best guess as to why is it shows on Desktop as well.

Full write up here.

Testing the Impact of "Event" Google Posts on Promo-Specific Coupon Traffic | DAC

Boost engagement by leveraging 'Event' posts on Google Business Profile for higher traffic, leads, and interactions.

www.dacgroup.com

 

[whitespark]

But wait. I thought Offer posts were dead. They used to be awesome because they would show the little tag right at the top of the Profile on mobile, but Google axed that feature. So now, Offer posts are completely useless because they don't even show in your Posts carousel. You can only see them if you click through to view "more posts".

So these results make perfect sense.