Events Administration

[hajnasiewicz]

How do we execute on Events in the Knowledge Panel? Not "Posts > Events" but upcoming Events. Is this schema markup exclusively or vendor tools or something in GMB I just don't see.... ? Thank you.

 

[Colan Nielsen]

Seems like Google is testing rolling it out as an option that users can suggest. Joy saw an example in the wild here - A New Way to Add Events on Google Maps - Local Search Forum

Otherwise, you can use event schema on your website.

 

[hajnasiewicz]

Thank you Colan. I saw Joy's info but when I could not reproduce her findings I thought maybe there was another way, besides schema, that I might be able to implement. I appreciate your follow up.