More threads by Colan Nielsen

Thanks for sharing this Colan. I did a quick scan at the time but your post served as a reminder and I just read it in more detail.
Above Colan quoted:

The algorithm will return better results for queries that use both the conventional term for a local neighborhood and the colloquial term for the same neighborhood.

I'm wondering if you guys have been focusing on neighborhood optimization and if you've been seeing any benefit to it?

I'm wondering if mentioning neighborhoods could help rankings in general, not just for direct neighborhood searches.

If you think like Google, only a legit business really located there would know or care enough to mention the neighborhood they are in or surrounding neighborhoods they serve.

So I wonder if it is a type of location trust signal?

Any success stories or case studies to report?

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