Filing DBA to use keywords in business name for GBP

[Jessica C]

If I am an existing photography business (14 years) that wants to add keywords to my business name and file a DBA to reflect this. What is the process on changing business name over on GBP? Meaning, once I get the DBA, do I just make the edit in GBP and hold on to that DBA in case my profile gets suspended? Or do I somehow show the DBA to GBP at the time of changing? Can anyone shed light on the process of this? I've watched quite a few YT videos saying filing a DBA is the "safe" way to do this, but is it "safe" because you have the DBA in hand in case your GMP profile gets suspended? At what point do you use your DBA?

 

[Stefan Somborac]

@Jessica C - The DBA is helpful if the name edit on your Business Profile triggers a suspension. It won't prevent it.

When making a name edit, updating the profile should be your last step. First, update your website, Facebook Page, Yelp listing, etc. Basically, anywhere Google might find your business online, it should find the new DBA name. That way, when you update your profile, Google is more likely to believe that the name edit is correct.

 

[Jessica C]

@Jessica C - The DBA is helpful if the name edit on your Business Profile triggers a suspension. It won't prevent it.

When making a name edit, updating the profile should be your last step. First, update your website, Facebook Page, Yelp listing, etc. Basically, anywhere Google might find your business online, it should find the new DBA name. That way, when you update your profile, Google is more likely to believe that the name edit is correct.

thank you so much- I really appreciate your help!

 

[Jessica C]

@Jessica C - The DBA is helpful if the name edit on your Business Profile triggers a suspension. It won't prevent it.

When making a name edit, updating the profile should be your last step. First, update your website, Facebook Page, Yelp listing, etc. Basically, anywhere Google might find your business online, it should find the new DBA name. That way, when you update your profile, Google is more likely to believe that the name edit is correct.

sorry one follow up question. If I do these steps, then lastly update the GBP with new DBA name- and it triggers a suspension. What are the steps to then "prove" your business name with your DBA? Is that a difficult process? Have you/your client ever gone through this process? Using the DBA for a suspension.