- Jun 28, 2012
I often tell consultants I know that handle large multi-location accounts that I don't know how they do it.
I don't have the cojones for it - I wouldn't be able to sleep at night!
So when I read Andrew Shotland's piece over at Search Engine Land today. The title and some of his other choice words totally cracked me up.
It's a serious post with some great tips and insights. But I'm just going to share some of the comments that I found really funny and that make Andrew such an entertaining writer.
<a href="http://searchengineland.com/franchise-seo-masochists-242407">Franchise SEO: For Masochists Only</a>
"Performing local search engine optimization for franchise locations can be a real pain."
"If you like getting repeatedly punched in the face with a boxing glove on a mechanical arm, then working on a Local SEO program for multi-location franchises is the right job for you."
"...the complicated dynamics of franchises can make a SEO engagement the equivalent of playing 3-D chess on the surface of a Rubik?s Cube."
So head over to read the rest. It's not all fun and games. There are lots of great points made.
If you deal with franchises, you'll relate. If you don't deal with franchises you'll understand some of the challenges in advance.
I couldn't do it.
Do you have the cojones to work with big chains or franchises?
Any horror or success stories to share???