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ElizabethRule

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This law firm was struggling to rank for a highly valuable and competitive explicit keyword. Now, they're appearing in the top 3 spots in Google’s AI-powered Local Pack across their service area. Lately, I've noticed ranking grids fluctuating dramatically the opposite way, one day they’re on top, the next day they’re nowhere to be found on the first page of the SERP. So, it’s refreshing to see how the AI Local Pack has actually boosted visibility for this business.

Has anyone else noticed similar ranking shifts with the introduction of Google AI Local Packs? I’d love to hear about any changes you've seen, whether good or bad.

Especially since these AI Local Packs are now showing up on desktop, it seems like Google is expanding their reach. They’ll likely start appearing for even more searches in the near future, so it's important to be tracking rankings AND screenshots.

Screenshot 2025-12-23 at 12.50.08.webp
 
Good to know that this can actually be good for a business. So far every one I've looked at is worse lol
 
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