GBP Spam Name

[Navi]

Is there any way, instead of just editing the name of a business that's using keywords in its name as spam, to not only edit it but also report it to Google in a way that results in effective action or sanctions? The issue is that when I edit these businesses using spam tactics, they revert the name change after a few days once they notice it. Since it's clearly spam, how can I report it to Google so they take stronger measures to prevent them from doing it again or make it harder for them to continue?

 

[JoyHawkins]

In my experience, it isn't worth reporting stuff like this. Google doesn't really do anything permanent.