Joined
Mar 15, 2016
Messages
474
Reaction score
252

Get More Reviews: How to Craft a Review Management Strategy for Your Clients

When we bring up online reviews, small business owners almost always have a visceral reaction. Online reviews are a polarizing topic. Negative reviews can crush a business, while positive reviews can accelerate bringing in new customers.

Developing a review management strategy is akin to a spider in the rain forest. Always crafting the perfect web to ensnare their dinner. Every day another challenge tears a hole in their web ? a tropical thunderstorm, an errant toucan, an overzealous tree frog. But the spider keeps spinning that web. It?s a never ending process of setting up the dinner table, just like our review marketing strategy.

To see the fruits of our review management strategy, we need to build our digital spider web with well thought out planning and execution.

As we onboard new clients for our review management services, we need to have specific goals in mind for the client?s company.

We need goals for:



  • Aggregate Star Ratings
  • Review Recency
  • Review Site Diversity

Discussion Question:

What goals/expectations do you set when bringing in a new review management client?



If you found the blog post interesting, please share it with anyone that you think would find it valuable on Twitter, Facebook, LinkedIn or your social media channel of choice!

Don't hesitate to reach out if you ever want to discuss reputation management and if you have any requests for topics that we can cover on the Grade.us blog.

Please follow Grade.us on Twitter, Facebook and LinkedIn!

Thank you for taking the time to read our blog!


3.jpg
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
This looks like just what consultants here need to help their clients get reviews.
Thanks for sharing Garrett!

Can't wait to read!

What do you guys think???
Anything to add?
 
Joined
Mar 15, 2016
Messages
474
Reaction score
252
Thank you Linda!

I think, with every service, it's important to set expectations and have goals set.

While there still needs to be more research on the impact of aggregate ratings, review recency, and review diversity, having some benchmark goals can better help frame the service for clients.
 
Similar threads
Thread starter Title Forum Replies Date
JoyHawkins Google Adds "Get More Reviews" Button in Knowledge Panel Google News: Important Changes & Features 3
Garrett Sussman 5 More Unique Email Templates for Requesting Online Reviews Local Reviews 4
Linda Buquet 7 Pack Spotted - Another Display Change: Reviews Gone and TONS More Local Search 0
Linda Buquet Google Reviews: Trouble Triggering &review=1? More Review Options Inside Local Reviews 8
Linda Buquet BREAKING! Google My Business Update: Review Notifications and Lots More Google My Business & Google Maps 17
Ben Bowen Houzz.com showing under "More Reviews" in local KG Google My Business & Google Maps 3
F More than one listing under "Reviews from across the web" Google My Business & Google Maps 7
Linda Buquet Google Review RATINGS Just Got More Important Local Reviews 3
Linda Buquet Massive Google Local Updates, Review Stars are Back & Tons More Google My Business & Google Maps 1
Linda Buquet Score a Quadruple Local SEO Win - Appointments, Citations, More Reviews + Backlinks Local Search 18
Linda Buquet Major Google Local Review Improvements! Better Algo = More Reviews Local Reviews 20
Linda Buquet Rebuild Google+ Local Reviews - iPhone Review Tip and More Local Search 1
Niki Business category does not support more hours Help & Support for Google Local 2
S Site has higher DA and more backlinks than sites on 1st page and still not on 1st page Local Search 5
Rich Owings Does "near me" optimization bring more organic or GMB clicks? Organic SEO 4
djbaxter Google services down Dec 14, 2020: Google Ads, Google Analytics, Search Console, more Google News: Important Changes & Features 1
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
nathangdavidson Is having more than one GMB listing actually against Google guidelines? Spam on Google 9
Chaddow More Hours feature within GMB Google My Business & Google Maps 5
Jorge User with more than 45 Spam Tokens Help & Support for Google Local 2
Ellen See More Hours - Clicking on this doesn't open panel in SERP Google My Business & Google Maps 1
djbaxter Marketplace uncovers more than 80 fake Toronto area listings on Google Maps Spam on Google 4
JulJameson Who can tell me more? Recycle Bin 1
A No More PIN Attempts - Reverification! Local Search 2
Cordell Crowley Google Beginning to Push Ads More in the GMB Dashboard Google My Business & Google Maps 1
M This location has been suspended due to quality issues. Learn more Contact Us Messages 1
Cordell Crowley GMB Phone Support No More? Google My Business & Google Maps 10
nathangdavidson Local Teaser SERP feature more common for mobile searches? Local Search 2
A No more email clue! Google My Business & Google Maps 26
H Adding MORE photos to a GMB profile - - any value Google My Business & Google Maps 25
BenFisher More Places to become More Businesses ? Google My Business & Google Maps 4
T More map views than search views Google My Business & Google Maps 1
Dan Foland Is anyone else noticing Google displaying more consecutive same-site results? Google Algorithm Discussions 6
Phil Rozek "More about [business]" dropdown in local knowledge panel: new? Google My Business & Google Maps 6
S Does Google penalize you for using the Event post hack to get your post to last more than 7 days? Google My Business & Google Maps 6
U Is Google creating more listings with data obtained from elsewhere Google My Business & Google Maps 6
Jeffrey How to get more engagement Google My Business & Google Maps 16
Tim Colling More spam Mod Squad 2
djbaxter Seeing more contact form spam? Contact Form 7 now requires reCaptcha 3 Websites, Software, and Security 0
F Why am I seeing more and more no website businesses rank in 3 pack Local Search 12
djbaxter Google Ignores Edu Links Because They Are Spammed More Organic SEO 7
djbaxter Google AdSense payment notification but more than two years old Break Room: Chat and Off Topic 0
djbaxter Google: New URL inspection tool & more in Search Console Organic SEO 0
Conor Treacy GMB Comparison Tool (& Facebook too) - Does it exist any more? Local SEO Tools & Software 1
L Is it possible to get more that a 3 months worth of data from google my business ? Local Search 3
Eric Rohrback This... This is where i'd like to see more of our industry go Consultant's Corner 1
Nikos Appointment URLs in more business types Google My Business & Google Maps 10
G More citations, better rating than competitors yet the ranking... Local Search 11
mborgelt Why Aren't More Local Pros Talking about Content Marketing? Organic SEO 6
liriotherapy Help with more local citation please Citations 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom