GMB Insights Comparison

[jrobbins]

Are there any industry stats / benchmarks that one can use to compare results provided from GMB insights...

 

[mattheffner]

The best study that I know of is Brightlocal's Google My Business Insights Study - BrightLocal

 

[jrobbins]

Thanx!

 

[Henry LocalClarity]

The BrightLocal survey data set is excellent, but just a word of caution. Even at 45,000+ locations across numerous industries, it's hard to take these as standard GMB benchmarks to make a specific comparison. Different industries, companies, and even different locations within the same company will see extreme variances in Insights Metrics.