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- Oct 17, 2013
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Hi! I'm hoping someone in here can shed some light on an issue we've encountered with bulk verification.
Backstory:
One of our clients (let's call them DeckMaterial) is a decking/ patio material brand who has a few hundred certified contractors across the country (we'll call these businesses DeckMaterial Pros) who display their products in showrooms and install them. All of the DeckMaterial Pros are independently owned and operated, and do business as Joe's Deck Construction, Linda's Deck and Patio Design, Philadelphia Building Services, etc.
DeckMaterial wants to help these DeckMaterial Pros gain exposure through local search by offering a program that involves setting up and managing the data on G+ pages for each Pro. DeckMaterial wants to set these G+ pages up in a GMBL account to allow for streamlined management capabilities, and will grant each Pro business owner access to their own individual page. Since this is a corporate initiative, someone from the corporate office is managing the GMBL account.
Our Headaches
1. Even though the DeckMaterial Pros are a part of the DeckMaterial Brand, because they all have individual business names, we've been told that we have to individually verify each location and that we can't bulk verify the account. I know the new(er) Google local quality guidelines specifically say that all businesses in GMBL accounts have to have the same name, but that kind of 'chain-only' thinking really leaves other business models out to dry... What about cases like this, or property management companies that manage hotels with different names? Coordinating individual verification for each location seems unnecessarily tedious if you can prove that each location is a part of the larger parent brand.
2. Fact: verification postcards get lost. A lot. Especially when the business owner is busy running their business and doesn't know exactly what to watch out for. If we try to coordinate phone verification instead, we've been told that Google has to use the name of the person managing the GMBL account to verify ownership-- this is a problem because the person whose name is attached to the account is corporate marketing employee, and the DeckMaterial Pro business owners don't know who she is.
Has anyone else run into similar issues and found an efficient way to set up and manage the account and G+ pages? Thanks in advance!!
Backstory:
One of our clients (let's call them DeckMaterial) is a decking/ patio material brand who has a few hundred certified contractors across the country (we'll call these businesses DeckMaterial Pros) who display their products in showrooms and install them. All of the DeckMaterial Pros are independently owned and operated, and do business as Joe's Deck Construction, Linda's Deck and Patio Design, Philadelphia Building Services, etc.
DeckMaterial wants to help these DeckMaterial Pros gain exposure through local search by offering a program that involves setting up and managing the data on G+ pages for each Pro. DeckMaterial wants to set these G+ pages up in a GMBL account to allow for streamlined management capabilities, and will grant each Pro business owner access to their own individual page. Since this is a corporate initiative, someone from the corporate office is managing the GMBL account.
Our Headaches
1. Even though the DeckMaterial Pros are a part of the DeckMaterial Brand, because they all have individual business names, we've been told that we have to individually verify each location and that we can't bulk verify the account. I know the new(er) Google local quality guidelines specifically say that all businesses in GMBL accounts have to have the same name, but that kind of 'chain-only' thinking really leaves other business models out to dry... What about cases like this, or property management companies that manage hotels with different names? Coordinating individual verification for each location seems unnecessarily tedious if you can prove that each location is a part of the larger parent brand.
2. Fact: verification postcards get lost. A lot. Especially when the business owner is busy running their business and doesn't know exactly what to watch out for. If we try to coordinate phone verification instead, we've been told that Google has to use the name of the person managing the GMBL account to verify ownership-- this is a problem because the person whose name is attached to the account is corporate marketing employee, and the DeckMaterial Pro business owners don't know who she is.
Has anyone else run into similar issues and found an efficient way to set up and manage the account and G+ pages? Thanks in advance!!
