Google Business Profile Suspended Because Website Had Not Been Updated??

[darcycburk]

I have a Google Ads client who had their Google Business Profile suspended and we were not really sure why. We went through the appeals process and were unsuccessful. He ended up partnering with another agency that was able to get them reinstated. The information he received from that agency was that they were suspended because their website content had not been updated in a while. Does that sound legitimate? I didn't know a GBP could be suspended for that reason.

 

[keyserholiday]

No, this is not correct at all. Google only checks the website during the reinstatement process.

 

[fisicx]

The information he received from that agency was that they were suspended because their website content had not been updated in a while.

Complete twaddle. Websites do not need to be updated if the content is still valid. I know businesses with a one page site that hasn't been touched in years - they just use it a signpost to other channels (such as FB) and their booking system (on another website).