Oct 15, 2012
Reaction score
Google Local Carousel Rankings and Competition analysis tool on different locations has just been released by GeoRanker.

Why a website shall be listed on the Carousel?

Because of its high CTR, being listed on Google Carousel can considerable increase revenues to any - small, medium or large company - targeting clients in one or multiple locations

There is a very interesting survey built by David Mihm containing over 80 Local SEO factors, but implementing all of them can be either too complex or too expensive for each different location you are targeting.

An analysis conducted by GeoRanker shows that less than 1% of the website targeting local audience are using the next Local SEO factors ( all in the same time ) as:

- registration on google maps
- NAP as text not as image
- structured data
- Authorship ( rel publisher rel author )
- reviews strategy

Over 80% of the Carousel listed brand-names are local small businesses outranking notorious brand-names, with a low PR and low number of backlinks, but with few Local SEO factors implemented and few very good Ctiations built on the best sources for that location/industry ( this is very important to be analysed )

Understanding which Local SEO factors were implemented by the top ranking Google Carousel companies helps creating a better Local SEO strategy in order to get the faster results with the less resourced used - and this is what all SEO experts are targeting!

Very important is that the analysis results will be different depending on the Industry and Location targeted by the website ( ex: Citation Sources )

This is a reverse engineering algorithm which starts with the analysis of the companies ranking in Google Local Carousel!

What are the benefits of the Local Carousel analysis for both Website Owners or Agencies?

- HeatMap allows comparison the main competitors ranking in different locations
- SEO departments can send those reports to CEO's to justify budget. This is the report the CEOs are looking for. In the same time this make the Local SEO services marketing process of an Agency MUCH easier. Just show the heatmap to a prospect and you will win him right way as a client. For us in Local SEO business the way Google is building the rankings is clear but for a small business those things must be well explained and the heatmap is perfect for this.

- check rankings on different locations on Google Carousel as a Local User - as an agency you will be able to run analysis and build strategy for other areas, where your clients are located.
- analyse your current website rankings in the carousel - this will allow to focus the resources in the right direction ( locations )

- track evolution overtime - those reports are used for tracking the results of the campaign - this will justify the monthly subscription for the Local SEO maintenance services ( not easy to track results if you are listed in another location or if the client is targeting multiple locations at once, at least not for the implicit keywords )

- get alerts on significant changes - you will find out right away when your website's rankings increased or dropped in the Local Carousel. When tracking multiple location this is an amazing feature.

- benefits to come in the next 2 weeks - Generic SEO and Local SEO factors ( citations, reviews, G maps etc ) analysis on all websites in the heatmap - will be built in a mater of minutes. Basically this will be the recipe for an optimized Local SEO strategy targeting the selected keywords, location and industry - all built via an complex reverse engineering algorithm system ( follow @GeoRanker for updates )

Technical details:

All reports are built using Local IP addresses.

What are the advantages of local IP address when running reports?

- provide 100% accurate data which is mandatory for running reverse engineering algorithm on the top ranking websites, using other IPs generates wrong rankings reports and the analysis will be compromised
- only by using local IP addresses the analysis can be built on both Implicit and Explicit keywords - Implicit Keywords get usually over 70% of the searches - http://localsearchforum.catalystema...ot-local-new-google-keyword-planner-kw-3.html

Local Carousel Heatmap Competition Analysis:


Direct Report Link:

Google Local Carousel Rank Tracking Report:


Direct Report Link:

Here is the article with more data about how to read the reports:

World Premiere: Google Carousel Ranking & Competition Analysis Tool | Local SEO Blog

If you need any info about how to use the tool for building your own analysis contact me via forum Reply or PM.

Follow @GeoRanker for updates!

Eric Rohrback

Oct 3, 2012
Reaction score
pretty cool tool. Do you believe onsite changes will have a bigger impact, or is it external (citations, links, etc) that hold more weight?


Oct 15, 2012
Reaction score
OnSite is a very important factor as we were ableto hit the 1st position only by optimizing OnSite and this beacause the website had some very good citations already built but Google was not able to make the connection between the site/brand and the citations because of the OnSite ( NAP as image etc )
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Google Update: Local Carousel is Going Away, New Display - Confirmed by Google Google My Business & Google Maps 7
Linda Buquet New Google Local Display Layout - Being Tested? Replacing Carousel??? Google My Business & Google Maps 5
Linda Buquet The Google Local Carousel Is Still Spinning Out Of Control by Greg Gifford Google My Business & Google Maps 4
Linda Buquet Google Local Carousel Photos ? You Might Be Screwed Google My Business & Google Maps 0
C Google Places Dashboard Analytics for Local Carousel Google My Business & Google Maps 1
Linda Buquet Google Local Carousel - OFFICIALLY Launched! Google My Business & Google Maps 36
Linda Buquet Google Local Carousel AKA Knowledge Graph Makes Website Extra Click Away Google My Business & Google Maps 11
Linda Buquet Google Local Listings Carousel? Major Update Coming? Google My Business & Google Maps 20
Linda Buquet Google Adds New LOCAL Carousel View On iPad Google My Business & Google Maps 4
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 9
rustybrick Google Local ranking update? Google Algorithm Discussions 6
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
B Google Beacons helping Local visability? Local Search 1
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
NexstarNickR Google Local Service Ads: Price Increases due to Bidding Rollout Paid Search and Local Service Ads 3
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
U How is Google Selecting Places on Google Local Context Maps Google My Business & Google Maps 0
djbaxter Google adds local listings to autocomplete Local Search 1
Adam C. Google Local Services Ads Management / Setup Paid Search and Local Service Ads 13
Zhanna A business completely disappeared from Google Local Finder Google My Business & Google Maps 3
C Website URLs for Multiple locations in Google My Business & Local Citations Google My Business & Google Maps 2
gsterling Comparing Local Ads/Extensions to Conventional Google Ads Local Search 0
G DUP All Regus Offices Prohibited on Google+ Local? New Policy? Recycle Bin 0
F New local feature box on Google DE Local Search 2
Nathan_NZ Local Pack and Google Maps Correlation Google My Business & Google Maps 1
S Free tool for local businesses - update data on Google, Facebook, Yelp, etc. - would you use it? Local SEO Tools & Software 7
JSammon512 Better Data in Google Ads & Analytics for Local Pack Ads (Google Local Extensions) Help & Support for Google Local 1
djbaxter Local U 2019: Map Spam, Review Stars, Google Winning, Yelp Losing, and Joy Hawkins Local Search 0
ashley.smith Does Google My Business prioritize reviews from Local Guides over other users? Local Reviews 7
Jac New Feature >> Got an email from Google >> New! Earn Local Guides points for amazing lists Google My Business & Google Maps 2
Dan Foland Google Starts Showing Local Results for Some Sex-Related Legal Queries (Again) Local Search 10
J Anyone notice these factors on Google Local Search since the update? Local Search 5
nathangdavidson What's the best way to advise Google when there's a bogus business listing returned in a Local Pack? Google My Business & Google Maps 10
H Google Guaranteed and Voice Search and Local ads Google My Business & Google Maps 14
J Software Development Companies - Google Doesn't Treat Related Searches as Local Local Search 4
JoyHawkins Google Posts Showing in the Local Finder Google My Business & Google Maps 14
R Free Webinar: Local SEO Guide Google Ranking Factors for 2019 Events 0
R Free Webinar: Google Local Service Ads with Tom Waddington Events 1
BenFisher Google Testing Posts and Description Position in Local Finder. Google My Business & Google Maps 2
OnlineLobstar Has Google Forgotten About the Quality of Local Search Results? Service Area Businesses 8
JoyHawkins Ask Joy Hawkins Anything About Google My Business - Local Marketing Institute Events 10
David Wu Strategies to expand geographic coverage of my Google local search (3 pack) Local Search 29
Dan Foland Google Officially Announces 'Local Service Businesses' Improvements Service Area Businesses 6
rosie.brightlocal Google Reviews Study: How are local businesses using Google Reviews? Local Reviews 1
Nikos Frustrated with New Google Hotel Finder Local Pack Local Search 6
juliaannCA Facebook Challenges Google in Local Search Recycle Bin 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom