find8

Member
Joined
Aug 5, 2015
Messages
20
Reaction score
0
I have a client that in only showing up in branded search but not for any keywords in Google local search. However, this client is doing very well in Bing Local search results for the same keywords. This is leading us to believe that Google has placed a penalty on the listing but I can't figure out exactly why there would be a penalty.

Theory 1: In the past there was a duplicate Google listing but I believe it is resolved now... There was a business partner who split and started their own business but left a Google listing using my client's business address. I contacted support and had the duplicate listing marked as "moved" to the new location. I am worried that this could have still caused distrust in Google's eyes as there are possibly still a few smaller citations floating around with both my client and the old business partners names together.

Theory 2: My client owns the entire building where his office is located. One of his actual paying customers lives in the apartments just above his office. This customer tried to leave a Google review for my client but she used the same wifi network as my client's business, since it is the same network throughout the building. Google did not allow the review to be published (probably because the location looked suspicious). Now, I am wondering if that could have contributed to a penalty...?

I believe we have done everything we can to optimize the Google listing and the client's website. We are at a dead-end and need help figuring out what could be causing this issue. Please let me know if you have any theories or suggestions!! Thanks
 
Joined
Oct 25, 2013
Messages
752
Reaction score
286
A review issue like you mentioned wouldn't get your rankings hit with a penalty, at most it would just get that client's review removed. Citation issues could cause problems, but a cursory glance at least makes it look like you've done your work well enough.

What you're looking at isn't a penalty, it's a filter. Possum, specifically. There's a number of changes that hit September 1st with the Possum update (the thread I linked to above, along with Joy's article linked to from the thread are good primers) but the gist, Google's started being more selective about what it shows in the local finder results. You can tell it's Possum, because if you zoom in or out, or change the center of the map at all, McCoy pops into the results.

One of the big things Possum filters out are a bunch of results all in the same building, or few block area. It looks like all the lawyers in Lafayette are in a 6 block part of the city, so I'm not too surprised a lot of them are being filtered. I did a quick survey for criminal justice attorney Lafayette, here's what I found:

Gibson Law Office
Hall-Justice Law Firm
O'brien
Vonderheide
Laszynski
(f) Graham
Rodriguez
(f) McCoy
Hillis
(f) Bruce
(f) Sandy
(f) Katz
Herr
(f) Kirk Freeman
(f) BB&C
Knecht
(f) Timothy Broden
Theobald
Ball Eggleston
(f) Walker

I wrote an (f) by all the listings that only appear after moving the map around a bit.

I'm not 100% clear yet why Google filters out some listings and not others. It usually happens if you have two related businesses (two lawyers, for example) in the same building. Only one will ever show, but I've seen the filter as well when you have a tight grouping of similar businesses in the same region of the city, my guess is that's what's happening here. For the most part, the way to break the filter is to climb up the rankings. You'll likely knock someone else into the filter once you get your client out of it.

If this was my client, I'd focus on backlink building. You'll notice that Gibson and Hall both have their home page ranking high on the first page, and O'brien is top of the second page. McCoy is midway down on page 3, and the backlink profile is pretty poor. Boosting your organic ranking is one of the more important things you can spend time on for local rankings, and it's definitely the weak spot for McCoy.

Hope that helps, good luck!
 

find8

Member
Joined
Aug 5, 2015
Messages
20
Reaction score
0
You are absolutely right! I will start working on backlink building asap. Thank you so much for your help!!
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
I took a look and it's not an organic penalty so I imagine James is right. Good work J!
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
J Anyone notice these factors on Google Local Search since the update? Local Search 5
H Google Guaranteed and Voice Search and Local ads Google My Business & Google Maps 14
J Software Development Companies - Google Doesn't Treat Related Searches as Local Local Search 4
OnlineLobstar Has Google Forgotten About the Quality of Local Search Results? Service Area Businesses 8
David Wu Strategies to expand geographic coverage of my Google local search (3 pack) Local Search 29
juliaannCA Facebook Challenges Google in Local Search Recycle Bin 0
djbaxter Facebook Challenges Google in Local Search Mobile & Social 2
RFKSolutions Google Maps Search Results different to local 3 pack? Google My Business & Google Maps 4
Durandl How to show local search ads on Google Maps alone? Google My Business & Google Maps 2
E Re: Local Search Pros Google+ Community - Join Us! Recycle Bin 0
Linda Buquet Google Local Business Cards with Posts In Search Results - Testing 1 2 3 Google My Business & Google Maps 7
Jared What Triggers the Local Search Filter in Google? Local Search 6
JoyHawkins The Future of Google Plus for Local Search Local Search 2
Ajay Prasad The Huge Guide to Google My Business and Local Search for Restaurants Google Local 101 1
E Past Due Google Ad Words Balance Hindering Local Search Results? Google My Business & Google Maps 18
Linda Buquet What Google Now on Tap Means for Local Search Google My Business & Google Maps 1
Linda Buquet ▶ Google I/O Keynote Video & Any Updates that affect Local Search Google My Business & Google Maps 2
Scott Rawlins RIP Google+ Local Search - More Changes Google My Business & Google Maps 44
Linda Buquet Local Search Consultants - Think With Google Google My Business & Google Maps 8
Linda Buquet Why Google Will Dominate Local Search For A Decade - David Mihm at #LDS15 Google My Business & Google Maps 1
JordanJCaron Google + Local search results not the same as Google Maps & Organic Search Results? Google My Business & Google Maps 3
Linda Buquet Pigeon Strategy :: Local Voice Search :: Google Review Tips :: Local Influencers Local Search 1
Brent Carnduff Google Local Search Results Boundaries Google My Business & Google Maps 7
Linda Buquet 8 Tips to Optimize Your Local Knowledge Panel in Google Search - Local University Google My Business & Google Maps 0
Linda Buquet Local Search Buzz: Google Local News Digest Local Search 0
Linda Buquet Local Search Pros Google+ Community - Join Us! Local Search 13
Linda Buquet Local Search Buzz - Google Local Search News Digest Local Search 0
Linda Buquet Local Search Buzz! Google Local Search News Roundup Local Search 0
Linda Buquet Local Search Buzz! Google Local Search News Roundup Local Search 0
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet RIP Places Search - Causing Google Local Rank Tracking Problems - New Google Update Google My Business & Google Maps 10
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet Google Now & Google+ Local Search Local Search 0
Linda Buquet Importance of Google+ for Implicit & Local Search Local Search 1
Linda Buquet Local Search Buzz - Google+ Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz - Google+ Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz - Google+ Local SEO News Digest Local Search 0
Linda Buquet Understanding Consumers' Local Search Behavior - Google Infographic Google My Business & Google Maps 3
Linda Buquet Seek and Find LOCALLY - Google Now Alerts for Local Product Search Local Search 1
Dustybones How you Search Gives Different Google Local Rankings Local Search 3
Linda Buquet Compelling Local Search Competitive Analysis, Using Google+ Google My Business & Google Maps 4
Linda Buquet Local Search Buzz ? Google+ Local SEO Roundup 4/17/14 Local Search 0
Linda Buquet Local Search Buzz ? Google+ Local SEO Roundup Local Search 0
B Company disappeared from local search and google maps Help & Support for Google Local 11
J Google+ Pages Links not shown in Local Search Results if language is not English? Local Search 8
Scott Rawlins Google Testing Moving Directional Local Info Panel Back into Search Results Local Search 0
Cam Is Google going to fix Local Search results favoring PPC clients and Diectories? Local Search 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom