MKubot

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Does it still matter if you embed Google maps on your landing page for a local business? It slows down our site speed. We want to replace with just and image. But, we rank well, so I don’t want to lose anything. Any recent studies?!

Thanks!
 

Phil Rozek

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@MKubot, if the iframe is high up on the page or the slowest-loading element by far, then maybe ditch the embedded map by using an image and linking the image to the Maps URL. Otherwise, I'd keep it, because it's usually good UX and because you want to encourage driving-direction lookups.
 

MKubot

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@Phil Rozek and @djbaxter - Thanks! We are removing. Does it matter if it links to the GMB or the directions? We were going to do the directions URL, but it sounds like maybe the general GMB is better?

Directions:

Maps Link:

^^^ Is that the correct link?

Thanks!
 

Phil Rozek

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@MKubot, I wouldn't say it matters. Personally, though, I'd link to Maps / GMB. That's just because (1) people may want want to see info other than directions, and (2) there's no chance that the "Your Location" field is populated incorrectly by Google, as it might be if the user isn't signed into Google. Still, it's just a question of what you think your visitors would find more useful.
 
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