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Canonicalization: SEO Mythbusting - YouTube


In this episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Rachel Costello (Technical SEO, Builtvisible, at the time of recording Technical SEO & Content Manager, DeepCrawl) discuss the most common SEO questions and myths around canonicalization.

Specific timestamped topics discussed in this episode:
  • Canonicalization is not a topical grouping (0:00)
  • The most common canonicalization myths (1:29)
  • Is canonicalization a directive or a signal for Google Search? (2:01)
  • Should canonicalization be used as a redirect? (3:08)
  • What are the actual factors for duplication and deduplication? (4:25)
  • Site’s preference for the canonical URL vs user’s preference (7:33)
  • Canonicalization vs unique content on pages with a canonical tag (08:59)
Documentation mentioned in this episode:
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