- Jun 28, 2012
- Reaction score
Sept 29, 2022
Google's John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you probably should not change URLs just for SEO reasons.
This came up in two different sites, one on Reddit and the other on Twitter over the course of the same 24-hour period.
John wrote on Reddit "If you're an SEO, and billing by the hour to implement this change, then it'll help your bottom line. Will it help the site? Very, very rarely (if they have terrible URLs that you can't even copy & paste, maybe). Will a change negatively affect the site for a while until it's reprocessed? Probably. Some risk + usually no gain = ... ?"