djbaxter

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Interesting article here following a presentation at SMX by Rand Fishkin:


Rand Fishkin shocked us all on November 13 onstage at SMX East in NYC.

I heard audible gasps at some slides – the anxiety climbing up our throats as he made his undeniable argument.

Google is no longer “everyone’s search engine,” Fishkin asserted.

They’re now “everyone’s competitor.”

Google. One of the most powerful tech companies in the world. One we depend on for traffic, revenue, and leads.

Competing with us little search marketers.

It used to be a give-and-take. We provide the content – Google provides the traffic.

But for the first time in history, that relationship has become lopsided, favoring Google. For the first time in history, more searches end on Google – without a click – than with one.

These are the so-called “zero-click searches.” Already, more than 50% of Google searches end without a click.

And that’s a huge threat to our websites.

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Read more and what to do about it...
 

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