Tim Coleman

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I have competitors still showing stars in serps on self serving reviews on a service. I've reported to Google and they've not taken action.
 
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I've tried to same thing many, many times on obvious rule benders, have had no luck whatsoever, unfortunately.
 

aggiejulie12

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Google isn't penalizing anyone who has the review markup on their website, Google just won't show the stars:


"Do I need to remove self-serving reviews from LocalBusiness or Organization?
No, you don't need to remove them. Google Search just won't display review snippets for those pages anymore. "
 

Tim Coleman

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The problem is that you can tweak the schema and continue to show stars. This is super simple to do but presumably outside Google's guidelines. I say presumably because they have taken no action when it is reported.
 

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