Dino

1
Joined
Jul 19, 2012
Messages
96
Reaction score
20
So we've put it off long enough and now it appears we will be adding one of my clients to Home Advisor (old Servicemagic). It kills me to do this and I HATE THAT GOOGLE GIVES SO MUCH AUTHORITY TO A PAID LISTING SERVICE, but these profiles keep showing up more and more in search and I think it's now time to go with it.

Just thought I'd check with the forum to see what your experience has been. Does anyone have a client paying for Home Advisor? What are your thoughts on their visibility in search?

Love that they make you go through the gauntlet just to get pricing information. Anyone know their prices?

Regards,
Dino
 

cdhaerle

Member
Joined
Sep 1, 2014
Messages
5
Reaction score
2
I wouldn't do it. Do a search on Service Magic or Home Advisor or check out the BBB. They are not in a good light no matter where you look.

Doug
 

Dino

1
Joined
Jul 19, 2012
Messages
96
Reaction score
20
Thanks, Doug. It's just that Home Advisor pages are ranking well and any listing that shows gold stars in search is an attention grabber for consumers. If that leads to higher conversions, then it may be worthwhile.

That being said, I still have no idea what their prices or terms are. I hate that we have to consider these guys. I called them and they took a bunch of information from me over the phone and still haven't gotten back to me with a price. I don't know why Google is giving a screwed platform so much trust.
 

heckler

Member
Joined
Oct 28, 2014
Messages
282
Reaction score
78
I'm not clear on if they've changed their business practices recently, but they use to gain leads from their SEO tactics and then would charge numerous SMBs (sometimes as many as 5-7) for that same lead.

I have a history of working with contractor-type businesses and they despise ServiceMagic/HomeAdvisor (slightly less than EveryContractor).

Many times I've heard annoyances of my clients going to give a 'free estimate' and showing up with 2-3 other guys already there for the same estimate.

.02
 

cdhaerle

Member
Joined
Sep 1, 2014
Messages
5
Reaction score
2
They use to also hijack your business by setting up adverts with an 800 number and customers would call that and never call you locally. Not a trustworthy company by any means. Additionally they would sell you leads that were not even for the type of work you perform. Then they would refuse to credit or refund your account. Changed their name from Service Magic because of the bad reputation that they created under that name. Home advisor is the same company, same poor reputation, same bad business practices. Check out bbb, and ripoff report.com.
 

Greg Schueler

Member
Joined
Mar 14, 2013
Messages
148
Reaction score
66
I had a recent HVAc client that gets a LOT of business from Home Advisor.

I too heard the old horror stories, but their current amount of leads is amazing for this company.

I have no other feedback from any other clients.
 

Tim Colling

Moderator
Local Search Expert
LocalU Member
Joined
Sep 3, 2014
Messages
1,280
Reaction score
703
I think that one thing to remember is that this company's business goal is to sell you leads, regardless of whether or not those leads convert. In some industries, that may work. For instance, in the HVAC industry that might be fine. When someone NEEDS to have HVAC service work done, they usually aren't really deciding WHETHER to have it done, they're only deciding WHO to choose to do the work.

In other industries, the situation may be different. I specialize in working with clients who own companies the elder care industry. I also have an elder care (in-home caregiving) agency of my own, in San Diego County.

Many families who are just starting to look for elder care services for their aging loved ones have no idea that (1) it is very expensive, and (2) it's going to be an out of pocket expense. Medicare and traditional health insurance do NOT pay for it.

We tried Service Magic a couple of years ago. We found that they did not pre-qualify the leads at all and none of the leads converted. None of those leads had any idea that they would be paying, rather than Medicare.

For us, it was a complete waste of money. In a different industry, "your mileage may vary".
 

Pinkape404

Member
Joined
Sep 29, 2014
Messages
25
Reaction score
1
Dino - most directories now use the schema markup insofar as ratings and stars go. Take yellowpages as an example. Your reviews from YP will show up when you do a search of your clients business. I do not think having a home advisor listing will provide you conversions outside of those clients using home advisor in which case your client is essentially paying home advisor per lead for services he contracted out to you. There are plenty of cheaper if not free alternatives to get web presence then home advisor. If your client is on home advisor he needs to actively seek business from those looking for his/her services on this platform. If your client is trying to be a big dog in his locality then why not try a local newspaper or two .. A good human interest piece goes a long way.


Sent from my iPhone using Tapatalk
 

billbean

Member
Joined
Jul 31, 2012
Messages
75
Reaction score
8
Just had a client ask me about HomeAdvisor. I'm still skeptical. Anyone got new insights or stories?
 

Dino

1
Joined
Jul 19, 2012
Messages
96
Reaction score
20
Yes, I'm not a big fan because I think they're just a sales organization, but we've been using them with some success, regardless. Right now we have the leads portion turned off, but have managed to get a lot of visibility for him in search results just by ranking his Home Advisor profile page. That's been the real benefit and it's a lot cheaper. It works kind of like his Yelp page. It's another listing that shows 5 gold stars with Google search. That's what is driving the business.

Hope that helps.
 

billbean

Member
Joined
Jul 31, 2012
Messages
75
Reaction score
8
We'll try the no-leads approach. I can see that working as long as HA is prominent in the relevant SERPs. Thanks, Dino.
 

Nathan Thomas

Member
Joined
Mar 12, 2015
Messages
9
Reaction score
2
The problem I have with Home Advisor is that many of my clients that have it, I guess they're paying for leads and HA implements a call tracking number.

I'm not one that believes NAP consistency is a huge deal if there are only a couple spots here and there but given Home Advisor's prominence, I really dislike the use of a call tracking number. I have the same problem with some of the yellowpages and yellowbook tracking numbers.

There are also a few other directories that input information on their own directory using the data from Home Advisor which creates a bit of a clean up problem.

As for results, it depends on the area of service and the industry. I've found thumbtack to be a better solution for leads than Home Advisor in quite a few different cases.
 

billbean

Member
Joined
Jul 31, 2012
Messages
75
Reaction score
8
Nathan,

Good point about potential problems with HomeAdvisor tracking number showing up on other sites. Got any examples of that?
 
Similar threads
Thread starter Title Forum Replies Date
K Home Advisor Jumping into the Google Local Spam Game? Spam on Google 11
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 2
S What makes a great Home/Landing Page in Local? Local Search 6
H For many queries, the home page shows up - not the targetted page Local Search 2
H Home page and create map Google My Business & Google Maps 0
djbaxter A (home) movie about how Google Search works Organic SEO 0
NexstarNickR Spam Levels in Home Services Verticals All Things Google My Business [PRIVATE] (LocalU) 4
LocalSEODat Need help with a suspended GMB - Client had home address as place of biz, then suspended. Fixed to meet customers and got reply with no reason Service Area Businesses 6
H Home page versus service area pages Local Search 5
Shelly LodgingBusiness or Product / Accommodations schema for rental homes on a vacation rental agency website Local Search 1
J Home Office Google My Business & Google Maps 6
Rich Owings Spam fighting SABs with home addresses Spam on Google 8
Rich Owings Home page text and map rankings -- has it changed? Google Algorithm Discussions 6
A Home business privacy issues Local Search 4
Travis Van Slooten Using Home Address for GMB and UPS Address for Citations?? NAP, Categories, Dashboard Data 10
Dana Franks Google putting home page title keyword on other pages Organic SEO 6
Brittany Barkes Service Area Business with Virtual & Home Address Service Area Businesses 2
nathangdavidson Competitor has added additional GMB profile for their home address, allowed? Google My Business & Google Maps 1
Gsmithmike Would You Create Location Pages, or Use Home page to create citations? Local Search 1
Charles Jenkins Can a home based business list address on GMB? Local Search 2
R Home Business Address Listing? Organic SEO 5
AndySimpson GMB Dashbaord Home Layout Test Google My Business & Google Maps 0
Rich Owings Too much home page text? Organic SEO 19
BenFisher New Google My Business Home Layout Rollling out - With GSuite Gmail Upsell Google My Business & Google Maps 8
Caroline Multi Location: Home Page Competing with Location Page Local Search 7
Josh Gill Is This New? GMB Dashboard Home Screen - "Unlock Your Plan" NAP, Categories, Dashboard Data 3
Tim Colling Home Care Voice Search Optimization: Alexa Echo Show 2 vs. Google Home Hub (The Winner is Yelp) Local Search 4
AndySimpson 📺 Google My Business on the new Google Home Hub Google My Business & Google Maps 8
J Did everyone see the new Google Home with the Screen? Break Room: Chat and Off Topic 7
Garrett Sussman How to Create the Perfect Home Services Listing on Google, Angie's List, and Home Adv Local Reviews 3
Garrett Sussman Home Services Industry Review Management Tips & Insights Local Reviews 2
Michael Charvet Multiple Locations: Use Location Page or Home Page? Help & Support for Google Local 4
C Listing Home Business on Foursquare Consultant's Corner 1
P Schema Ideas for Care Home / Retirement Home / Hospice Google My Business & Google Maps 3
Linda Buquet New GMB update shows "Views over past 28 days" on Dashboard home page Google My Business & Google Maps 0
JoshuaMackens Home Improvement Scheduling (For Conversion) Local Search 4
H A GMB test - URL to home page or to location page - results Local Search 10
Kyrton Google Home Services vs PPC Paid Search and Local Service Ads 14
T Holiday Homes & GMB Google My Business & Google Maps 2
Tim Sweeney Android App Associated With Home Service Ads Google My Business & Google Maps 0
James Watt Google Home Service Ads expands industries and comes to the East Coast Paid Search and Local Service Ads 9
M Work from home Recycle Bin 0
Garrett Sussman What is the Google Home Service Ads Program? Local Reviews 6
Jim Froling Google Home Shopping Ads Coming to LA! Is Your Town Next? Google My Business & Google Maps 9
Jim Froling Three Pack To Be ALL "Sponsored" With Google's New Home Service Ads Google My Business & Google Maps 25
O Major Map Pack Movement in both FL and WA for HVAC and Home Imprv. Keywords 9/20/16 Local Search 9
H Home Developer - one site or many? Local Search 5
H Home page has disappeared from search, rest of pages are ok Local Search 5
Ryan77 100's of Page 1 Rankings Already - How To Better Optimize The Home Page? Local Search 11
Durandl Which NAP should i use on my home page? Local Search 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom