Does anyone have any experience in how best to structure homepage for a SAB that serves two large, but very separate markets? This business is located in the middle of Phoenix and Tucson- slightly closer to Phoenix. Serves clients actively from both markets, but not physically located in either. GBP has two separate service areas set- one for Phoenix and one for Tucson.
- Thread starter Jessica C
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fisicx
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Home page should focus on the service not the locations.
The page title, description, tagline, H1 and opening paragraph should all focus on the service.
You then link to service area pages that have all the relevant information including images of the people and location. From this page you link to case studies that focus on the location. In each of these you state where the work was done, what you did and so on. Tell a story with pictures. If appropriate link to a testimonial or review. Categorise these case studies into locations and service type.
Done properly potential clients won't land on the homepage, they will land on the appropriate category or case study.
The page title, description, tagline, H1 and opening paragraph should all focus on the service.
You then link to service area pages that have all the relevant information including images of the people and location. From this page you link to case studies that focus on the location. In each of these you state where the work was done, what you did and so on. Tell a story with pictures. If appropriate link to a testimonial or review. Categorise these case studies into locations and service type.
Done properly potential clients won't land on the homepage, they will land on the appropriate category or case study.
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My experience, the home page should be optimized for main service+main city. This helps best in "NEAR ME" ranking for the closeness. I have clear examples of this now. My website is in 2 different cities (houston and dallas) and i see how i rank for near me pages in different location. If you dont optimize Home page for a service and city, you loose a lot of top level high intent traffic as Google will send the near me traffic to Home page and users do not want to navigate to a service page and then a service area page to get an answer. I use home page first 3-4 sections to convert customers for main service and city, Add a call of action and then list our rest of the services to link out purpose only.
I currently have business which has main location in houston and expanding to dallas and have real life data on that. My authority is high and for search for "service+dallas" we show top 3 but not for near me. For all major houston and surrounding area, my service pages show for near me as well as "service+dallas". I can show you this on screen share if you want to make your own mind.
