Does anyone have any experience in how best to structure homepage for a SAB that serves two large, but very separate markets? This business is located in the middle of Phoenix and Tucson- slightly closer to Phoenix. Serves clients actively from both markets, but not physically located in either. GBP has two separate service areas set- one for Phoenix and one for Tucson.
- Thread starter Jessica C
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fisicx
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Home page should focus on the service not the locations.
The page title, description, tagline, H1 and opening paragraph should all focus on the service.
You then link to service area pages that have all the relevant information including images of the people and location. From this page you link to case studies that focus on the location. In each of these you state where the work was done, what you did and so on. Tell a story with pictures. If appropriate link to a testimonial or review. Categorise these case studies into locations and service type.
Done properly potential clients won't land on the homepage, they will land on the appropriate category or case study.
The page title, description, tagline, H1 and opening paragraph should all focus on the service.
You then link to service area pages that have all the relevant information including images of the people and location. From this page you link to case studies that focus on the location. In each of these you state where the work was done, what you did and so on. Tell a story with pictures. If appropriate link to a testimonial or review. Categorise these case studies into locations and service type.
Done properly potential clients won't land on the homepage, they will land on the appropriate category or case study.
