How do you handle client objections to increasing reviews?

[zach.glover]

With the importance of reviews for rankings both on LSA and for GBP's (and it seems like they're getting more and more important each day), we push to our clients consistently how important reviews are. We've started to get push back of "If reviews are so important, I can get those myself. Why am I paying you?". Obviously, there's a lot more to SEO, GBP, and LSA optimizations, but just curious how others navigate that?

 

[ElizabethRule]

Reviews are only part of the equation. Without them, other local SEO work usually won’t get the best results. In competitive markets, reviews alone won’t push you into the local pack, but they can help you stay there.

And remember, reviews do nothing for the website. Many businesses get just as many (or more) leads from their business site. If they're only focused on Google Maps, they're missing a big source of potential customers.