How frequently should we be creating Google posts

[wehrlse1]

Hello! My team and I are trying to determine the frequency that we should be creating Google posts! Does anyone have any recommendations? We were doing once a week, but we aren't sure what we should actually be doing for data purposes.

 

[JoyHawkins]

I have a giant study on this coming out soon! Most business types probably don't need weekly posts unless you have a lot of new promotions to share. I'd say monthly is sufficient for most business types but it can vary based on what type of business it is.

 

[wehrlse1]

Awesome! I am super pumped for the study! Now that posts don't expire, we figured it was time to revamp the post strategy. I did want to ask if you think monthly would be sufficient if we have a large dental clientele base? I know that industry is super competitive!

 

[JoyHawkins]

Yeah, I'd say for dentists monthly is fine. Use offer posts and make sure the photo has a call-to-action. Pushing sense-of-urgency also works best for dentists (ex: "same-day appointments").

Post justifications (the little snippets in the 3-pack) last for 60 days so if you want to highlight more than one thing (ex: dental implants, teeth whitening etc) it might make sense to have a few posts a month - one on each service type.

 

[wehrlse1]

Oh great thank you so much. I am looking forward to the study coming out!