Nathan_NZ

Member
Joined
Jul 26, 2019
Messages
20
Reaction score
10
Hey all,

I've scanned back through the past 7 pages and I haven't found the answer I'm looking for so I thought I'd ask here.

What is the best approach for doing Local SEO for a service area business such a plumber?

They service specific suburbs within a city as well has a couple of different cities and suburbs for those cities, yet they only have one physical address.

Can you set-up separate GMB listings in each city and use the address of an employee or franchise owner in that city? Is this allowed?

The other thing I would like to know is, is having 1 GMB listing targeting 20+ suburbs and cities as effective as having 6 separate GMB listing targeting those same 20 suburbs and cities.

Thanks

Nathan
 
Joined
Nov 20, 2019
Messages
93
Reaction score
117
Hi Nathan!

To answer your first question, you can't set up different listings for different service areas. You'll need to have one GMB listing for each business. So if you're a plumber operating in three different cities or zip codes, you'll still only be entitled to one listing.

Google does let you select multiple service areas however, so that should mean you can still rank in the relevant areas. It's against Google's guidelines to use employees' addresses for a service-area business so I would definitely stray away from that.

You can read more about setting up SABs in GMB here and here.

In light of the above information, your second question becomes somewhat redundant but Tim Capper at Online Ownership shared some really interesting content on having multiple and/or overlapping areas specified as a SAB. (You can only actually have 20 service areas on Google anyway!)

If you need further guidance, Google has guidelines for SABs you can look into here.
 
Similar threads
Thread starter Title Forum Replies Date
Mathew Coghlan Best / cheapest provider to set up multiple phone numbers Google My Business & Google Maps 3
Priya Chandra Those pesky practitioners - best practices on setting up GMB pages Google My Business & Google Maps 11
carltonrsmith Best way to set up multiple business pages for client? Google My Business & Google Maps 1
BekahBerry Multiple service providers with separate books of business, sharing one office, under one company name - What is the best approach to avoid filtering? Ask a LocalU Expert [PRIVATE] (LocalU) 8
rich_marlatt What is the GMB best practice for moving offices? All Things Google My Business [PRIVATE] (LocalU) 2
djbaxter Webinar GMB Best Practices for Multi-Location Sites: Live Webinar April 14, 2021 Events 0
FriarTuck00 Best Practice for a Business that is Still Operational but Everyone Works Remotely? Google My Business & Google Maps 1
david.victor GMB Q&A vs your website's FAQ - Best Practices? Google My Business & Google Maps 5
A Guest Post Outreach - What is the best method? Local Search 5
AdvoAd How to best handle 10+ locations on website Websites, Software, and Security 4
david.victor Best SEO/GMB Reporting Tools for Outreach? Consultant's Corner 4
S Best Tips for Organic Traffic Organic SEO 3
abbiebeltran Amway or Avon - Best Practice Google My Business Service Area Businesses 3
G Best Practice for GMB Service Areas? Service Area Businesses 2
A Best Method to Check sites All Scenarios? Websites, Software, and Security 1
Ben Walsh Best keywords to use for geogrid ranking maps Ask a LocalU Expert [PRIVATE] (LocalU) 2
RattlingTram Best Practices for areaServed Schema Markup? Help & Support for Google Local 5
Michael S. Doran Multiple Locations Best Practices Local Search 3
Ben Walsh Best way to contact the GMB team for duplicates, etc., at the moment? All Things Google My Business [PRIVATE] (LocalU) 4
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
djbaxter Best review ever? Break Room: Chat and Off Topic 0
Steve Wiideman Does anyone have a Google My Business claiming best practice guide? Google My Business & Google Maps 3
raellovepie 1 Address - 9 Confirmed Listings | Best way to report? Spam on Google 5
P Claiming 100 locations on Google Maps - what's the best approach? Multi-Location Issues 4
F Best Way to Remove a Practitioner Listing Google Duplicates & Merges 3
Tyler Hammer The Best Aggregator? Citations 3
Ben Walsh Call Tracking best practices Ask a LocalU Expert [PRIVATE] (LocalU) 3
Ben Walsh Latest Best Practices For Dynamic Tracking with CallRail? Ask a LocalU Expert [PRIVATE] (LocalU) 1
Nick 11 Best Name To Use In GMB Google My Business & Google Maps 3
mattrigg Best Practice - Content Assets and Linking Local Content 3
Tony Wang Duplicate Review - Best Reason to Flag? Local Reviews 1
P Best Navigation for eCommerce and link sculpting Query Google Algorithm Discussions 3
J What is the best reporting tool for Local SEO Local SEO Tools & Software 10
Conor Treacy Best Method of Reporting Virtual Offices in Maps Service Area Businesses 4
M SAB Moving - Best Practices for 2020 Recycle Bin 0
Mmclean07 What’s the best tool for managing a client listings? Local SEO Tools & Software 7
Caroline S Best Practices For Submitting Spam Edits On Google Maps? Spam on Google 2
JaredCaraway Another business is using my client's name - best course of action? Google My Business & Google Maps 3
A SAB Moving - Best Practices for 2020 Moving or Name Changes 2
Tim Colling Category spam - Best way to get them changed? NAP, Categories, Dashboard Data 6
MonicaH SAB moving from primary target location to non-target location - best way to handle GMB? Moving or Name Changes 4
B Flagging Bad Reviews By Same Person - Best Practice? Local Reviews 1
Annika Neudecker GMB UTM best practices for chains? Multi-Location Issues 2
Travis Van Slooten Best On Going Training for Local SEO Consultants? Consultant's Corner 4
billenross Best Of The Web Directory value? Citations 3
PaulSteinbrueck Best practices for blogging, evergreen content, publish dates Organic SEO 4
djbaxter Which service-area business types perform best in local search? Service Area Businesses 0
K Not The Best Practice for a GMB / Citations Name Change...and I need opinions. Moving or Name Changes 3
B Best practice for flagging keyword-stuffed business names Recycle Bin 0
K BEST Practices for TRACKING GMB website Click throughs? Google My Business & Google Maps 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom