How to structure Local service?

[Adufar]

Hello All.

How do you structure adwords campaign with an existing organic landing pages?

scenario:

I had this plumbing client who has existing 5 landing page targeting per suburb

Organic and existing landing page
plumbing + suburb 1
plumbing + suburb 2
plumbing + suburb 3
plumbing + suburb 4
plumbing + suburb 5


now he wants to try google adwords with the same strategy

Landing page for adword purposes

plumbing + suburb 1
plumbing + suburb 2
plumbing + suburb 3
plumbing + suburb 4
plumbing + suburb 5


On seo side there is a huge tendency that this pages will be flagged as duplicate.


1. So how do I approach this kind of scenario?
2. how do you track conversion per suburb?


Thanks in advance.

 

[Eric Rohrback]

If you're worried about duplicate content issues, then noindex the pages. If all the pages have unique content and are highly relevant to the suburbs/areas, then you shouldn't have an issue.

For PPC, you want a different kind of landing page. You won't have a navigation, and there should be a highly targeted offer to get someone to fill out a form or make a call. There should be a very different strategy in place for PPC than you have running for SEO, but the two should be consistent in messaging.

 

[Adufar]

thank you for your reply Eric, appreciated it.

 

[JoshuaMackens]

Canonical as well.