Joined
Jul 18, 2012
Messages
477
Reaction score
96
I'll try to keep this brief:

Client has been in business for 40+ years and installs gutters in a large service area that spans 4 counties. Since the beginning of time they used their warehouse space (where they keep their trucks and materials) as their official business address. The client is fully aware this technically isn't a location as per Google's guidelines. This "location" is a good hour away from the main metropolitan city in their service area. They show up in Google Maps but only in a handful of cities immediately around this location. They have never appeared in Maps in the metropolitan city. They have accumulated 240+ 5-star ratings on their Google listing.

The client just moved to a home 20 minutes from the main metropolitan city. In order to show up in Google Maps for this metropolitan city, we created a new GMB listing with their new home address. I initially thought we would park the old Google GMB listing and just focus our efforts moving forward on the new listing, but the more I think this through I'm not sure what to do. As I see it, we have two options. Which would you recommend?

Option 1
Request Google to move the 240+ Google reviews from the old GMB listing to the new listing and then close the old listing.
Change all main/meaningful citations to the new home address.
Only show the new home address on their website.

Option 2
Leave the old GMB listing alone.
Leave all existing citations for the warehouse location alone.
Focus on getting reviews on the new Google listing.
Create new citations using the new home address.

I was initially leaning towards Option 2 but the more I think about it the more I'm not so sure. It seems like things could get messy trying to maintain two locations when really they only have one. Why maintain 2 Google listings, 2 Yelp listings, 2 Facebook pages, citations for both locations, etc.? But since they have such a strong Maps presence in and around their warehouse location I'm reluctant to lose all that by closing the old GMB listing. Please advise!

Thanks,

Travis
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,078
Solutions
9
Reaction score
3,485
Hey Travis,

Glad to hear from you! I would update the existing listing to list the home address. *Technically* you're supposed to clear the address inside GMB for a home based business as well but there might be some negative impacts on ranking when you do this (based on this thread)
 
Joined
Jul 18, 2012
Messages
477
Reaction score
96
Thanks Joy! Congrats on the purchase of this forum. It's been a while since I poked my head in here but I plan on spending a lot more time in here moving forward:) I love the new style of the forum too. Nice work.

Regarding this client, since we have 2 Google listings now (but the new one is only about a month old), would I just delete the new listing, change the address on the existing listing, and then hide the address? If your answer is yes, I assume we'll have to reverify the old listing due to the address change.

Then regarding the citations, would you just update them to the new address?

Just curious...why would you go this route? I need to explain to the client why this is the best course of action even though it might look like we're reducing our potential maps coverage having only one maps listing.

Thanks,

Travis

Hey Travis,

Glad to hear from you! I would update the existing listing to list the home address. *Technically* you're supposed to clear the address inside GMB for a home based business as well but there might be some negative impacts on ranking when you do this (based on this thread)
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,078
Solutions
9
Reaction score
3,485
I would suggest updating the address on the old listing first. Once it's updated, contact GMB support to get them to merge the 2. You can't really easily delete a listing once it's created unless it's a residential address.

I would suggest updating the citations as well so they're accurate.

I've always found that there is a certain amount of authority/ranking that exists with a listing that has history/age, just like a domain name. If you can avoid starting over with a new listing, it's always a good idea.
 
Similar threads
Thread starter Title Forum Replies Date
AdvoAd How to best handle 10+ locations on website Websites, Software, and Security 4
MonicaH SAB moving from primary target location to non-target location - best way to handle GMB? Moving or Name Changes 4
PaulSteinbrueck How to handle 2 similar businesses operating at the same location? Google My Business & Google Maps 15
C How best to handle these Google listings for a single location local business? Help & Support for Google Local 15
TriciaClements 3 Businesses - how to handle GMB listings for SAB? Google My Business & Google Maps 4
Hammer How would you handle this? All Things Google My Business [PRIVATE] (LocalU) 1
K I Need Guidance on How to Handle a Law Practice Buyout & Existing GMB Google My Business & Google Maps 1
Mmclean07 How to handle 2 offices at same address? Google My Business & Google Maps 3
Oliver Keates How to change the IG handle on Google knowledge Panel? Google My Business & Google Maps 14
D Off Topic How Do You Handle Businesses That Have No Business Address? Recycle Bin 1
Rich Owings SAB with hidden address moving their office - How to handle in GMB? Service Area Businesses 5
MKubot How do you handle spam on BING? Spam on Google 5
G What's the best way for my business to handle a change of address? Local Search 8
C Difference In How 'Suggest An Edit' Is Handled? Google Local 101 2
Brian Bender How Do You Handle Quotes/Proposals? Consultant's Corner 19
L Portal provides unique phone number for call analytics, how to handle this with NAP ? Local Search 4
Les Zeppelin How would you handle this tricky situation? Local Search 7
Travis Van Slooten How To Handle Dental Practice Closing One Office Help & Support for Google Local 9
J Handling of Duplicates Google Duplicates & Merges 5
JoshuaMackens Handling of Duplicates Google Duplicates & Merges 5
J All-In-One solutions? Software to optimise & handle many Local SEO clients Local SEO Tools & Software 3
B How would you handle this mess? Local Search 5
S How to Handle Seasonal Hours? Local Search 2
RR415 How does Google handle street name abbreviations? Local Search 4
R How Many Clients/How Much Business to Handle Consultant's Corner 9
Linda Buquet Client Moved - Duplicate Citations - How to Handle with Moz Local? Citations 1
R how would you handle a dentist practice sold to a new owner Help & Support for Google Local 6
L For people handling country TLD domains (or .com owners targeting a specific country) Organic SEO 0
T how to handle a duplicate G+ listing that keeps ranking Google My Business & Google Maps 2
Linda Buquet Handy Twitter Handles for Local Citation Sources Citations 5
Lloyd Silver How To Handle National Business With Existing G+ Page That Also Markets Locally Google My Business & Google Maps 5
freerunr How to handle shared office spaces Google My Business & Google Maps 0
Travis Van Slooten Business Name Change - How To Handle Their Google+ Local Page? Google My Business & Google Maps 16
Tyson Downs Best Way to Handle this? 2 Docs 1 Website Google My Business & Google Maps 2
A Best way to handle negative reviews left by competitor? Local Reviews 13
David Deering How would you handle this?..... Google My Business & Google Maps 5
Linda Buquet Guide to Handling Ranking Drops and Google Algo Changes with Clients Consultant's Corner 0
Travis Van Slooten How Do You Handle Businesses That Have No Business Address? Local Search 16
M How to handle a 10 doctor office? Local Search 4
EduarddeBoer Problem with two different locations having same address Google My Business & Google Maps 9
M Some questions with GMB and multiple locations Multi-Location Issues 1
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 3
D A client has 3 verified GMB's across 2 states,with service pages for each location. Should service pages have only their respective locations address? NAP, Categories, Dashboard Data 3
djbaxter Webinar GMB Best Practices for Multi-Location Sites: Live Webinar April 14, 2021 Events 0
W Located in issues NAP, Categories, Dashboard Data 3
greenworld_ Adding a new location extension for a separate GMB listing Paid Search and Local Service Ads 1
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
RobertCarnitas GMB Spam for 'Located In' business - Does it affect the GMB listing for the business that is located inside it? Spam on Google 3
J Same Location, Same Owners, Still a Restaurant, Total Rebrand Local Search 3
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom