Does Managing LSA Leads in-Platform Actually Boost Performance?

[UniqueTradesMarketer]

We’ve heard mixed feedback, so we’re curious what’s actually worked for your team. Do you rate every lead and mark them as booked or archived in the LSA platform? If so, are there any best practices you follow, like adding customer info or archiving unbooked leads?


For context, we’re in a very competitive home services market. Until now, we haven’t managed our LSA leads in the platform. No ratings, categories, or follow-up tagging. Even so, we averaged 160 leads per month last year.


Over the last 90 days, volume has dropped. We’re exploring all options, including whether managing leads in-platform can make a difference. Any insight is appreciated.

 

[Chris Barnard]

Generally speaking, yes, the goal is to rate every lead and mark it booked if it booked a consult or service call. Archive leads you can't work with. If I'm seeing a lot of poor quality leads warranting a "Very dissatisfied" rating, I check job types and locations - and don't submit a majority of bad ratings, that is essentially telling Google you don't want more of those leads.

I also tend to leave notes (name, topic/service requested, lead quality) as much as possible - in accounts with hundreds of leads per month this obviously becomes a challenge.

I look at it as it can't hurt, but I also see accounts where no leads are managed/rated and lead volume is unaffected. With LSAs, it's continuing to do what's working IMO.

Look for any trends in responsiveness too, and ensure it's not a self-inflicted drop. Having a human answer the phone within 3 rings is best, and responding to messages ASAP is ideal.

 

[UniqueTradesMarketer]

Generally speaking, yes, the goal is to rate every lead and mark it booked if it booked a consult or service call. Archive leads you can't work with. If I'm seeing a lot of poor quality leads warranting a "Very dissatisfied" rating, I check job types and locations - and don't submit a majority of bad ratings, that is essentially telling Google you don't want more of those leads.

I also tend to leave notes (name, topic/service requested, lead quality) as much as possible - in accounts with hundreds of leads per month this obviously becomes a challenge.

I look at it as it can't hurt, but I also see accounts where no leads are managed/rated and lead volume is unaffected. With LSAs, it's continuing to do what's working IMO.

Look for any trends in responsiveness too, and ensure it's not a self-inflicted drop. Having a human answer the phone within 3 rings is best, and responding to messages ASAP is ideal.

Thanks, Barnard! Makes sense, especially being selective with ratings. I’ll start incorporating that as we test things out and keep an eye on responsiveness. Really appreciate it!