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How to AI-Proof Your Local SEO Rankings With Reviews​

Search is changing, fast. Between shifting algorithms, new features in local listings, and rising consumer expectations, staying visible and competitive is more challenging than ever. That’s why we hosted a webinar packed with insights for marketers, SEOs, and agencies looking to stay ahead.

Watch the full replay here → Webinar Replay

What’s Changing in Local SEO?​

Search isn’t just about keywords anymore. It’s about context, trust, and quality signals. During the session, GatherUp VP of Marketing Mél Attia broke down why:

• 99% of consumers read reviews before a transaction
• Star ratings and owner responses directly influence clicks and conversions
• AI-generated summaries in search results are now citing third-party review content
  
  

The AI Shift: Why Reviews Now Power Rankings​

GatherUp research revealed that review volume, recency, and sentiment are increasingly important ranking signals, especially in AI-generated search experiences (AIO).

In addition, Google’s local pack signals now emphasize:

• Review text and keyword content
• Star ratings and authority reviews (e.g., Local Guides)
• Consistent review inflow over time
  
  

How Agencies Can Operationalize the Advantage​

For agencies, it’s not just about understanding the changes, it’s about using them to drive growth. Mél shared actionable steps:

• Request reviews within 24 hours of service
• Use first- and third-party platforms to diversify review signals
• Monitor and respond using AI-powered review replies

Incorporate PR and unstructured citations to boost E-E-A-T

Bonus stat: Agencies using these techniques helped clients lift ratings significantly.

Bonus: Download the Digital Agency Reputation Playbook​

To make it even easier to apply these insights at scale, we’ve created a companion resource:
From Ratings to Revenue: Building a Reputation Management Service for Scale