JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
Just wanted to share something that I stumbled upon.

I figured out we had a competitor who has 5 locations and they named their site "pediatric dentistry & orthodontics". Then for their Google local listings they added the city name of each location to the front for each Google listing.

So for example, all their local pages look like

[city 1] pediatric dentistry & orthodontics
[city 2] pediatric dentistry & orthodontics

Their website however is titled and branded with no city name, just the title pediatric dentistry & orthodontics.

I was particularly annoyed by this because they were trying to rank in one of my clients cities and I thought of this as a particularly annoying way to game the "keyword in listing title issue".

Well I reported it and I got the listing to be edited so that the city name was removed from the listing. Now they only did it for the city I was concerned about. They didn't do it for the other 5 locations.


I sent another request asking them what to do about the other 5, waiting to hear back.

Here's the actual Google My Business thread I posted:
Solved: Business Listing with Fake Name and Fake Address in Our City - The Google Advertiser Community - 1806133

But I thought it was an interesting case that I wanted to share with everyone.
 

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
64
I was new to this type of strategy but I'm really glad that Google blocks this type of stuff. Thanks Phil for editing those, I will continue to monitor and let you know if I see them doing it again (which I'm sure they will).
 

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